Community Is Made From Two Words
The buzz phrase for the bloggers and online marketeers today is ‘community’, and has become the poster child for all things involving social media (a.k.a Facebook, to the average user). This, essentially, means for most of them: ‘create’ a community around what you want people to talk about. Church – my first passion – is [...]
Life: It's the Experience That Counts
Last night was the opening of Touch 09 – both our client and one of our church initiatives – and it kicked derrière. We’ve worked very hard, but the stars are all the volunteers who have tirelessly put time and effort into making this conference a success. As I stood there, watching the whole thing [...]
The Measure Of A Man
Richard Branson posted this video at the beginning of the week and I immediately retweeted it. If you don’t know who Archbishop Desmond TuTu is, he was instrumental in the pulling down of apartheid in South Africa. I have all the respect in the world for this man who has stayed the course, and in [...]
Keeping Your Head When Everyone Else Is…
This week is busy. We have two new interns in the office at Aaron+Gould, and Women In Touch (my client and church initiative) big yearly conference this week. It’s weeks like this, where you have to manage multiple things at a high stress and time pressure, that easily break your daily routine and to-do system. Normally [...]
Experience: Today's Currency
When you go into Starbucks what are you buying? A product? A good? A service? Or are you indeed buying something far greater than coffee? The idea of experience in marketing is not at all a new one, and indeed the general public can now observe that more often than not, the notion of experience [...]
Experience The Exeter Twitterati
Innovation. Pressureless. Accumulation. Restraint. These are the lessons I’ve learnt from the Exeter Twitterati. There is a another lesson I want to add, which is illustrated by the list below. A list full of people who have connected with me, each one in a unique and memorable way. This is not a list of ‘social media [...]
The Most Precious Human Resource: Action
Content is a commodity. Take your pick of entertainments, places, ideas, tinned foods, holiday destinations. The thing with content is it can be digested very easily – most often like soft porridge oats that require no chewing – and requires little action. Action. The most precious human resource in the world. It is the people who [...]
