ScottGould.me

PR 2010

PR 2010

First I said this, then, I said this. Now, this: If you’ve arrived at reading my blog for the first time, or the first time this week, then you’ve come in the middle of a discussion on what I’m currently calling New PR, probably until a far buzzier word gets made up. This diagram above is [...]

PR, Static Wine and Dynamic Wineskins

So The Good Book says you don’t put old wine in new wineskins. You put in the old wine in the old wine skin, and the new wine in the new wine skin, and then that way, both old and new are preserved. Yesterday I started a little fire, on the subject of New PR. [...]

The New PR

In case you didn’t know, PR is changing. Companies are no longer able to procure their voice through paying an agency to write distant, removed press releases and expect them to connect and engage with their customers. Why? Because the press doesn’t form opinion anymore. Because customers have taken matters into their own hands, and [...]

Keeping You In The Loop

Keeping You In The Loop

Well, it’s finally happened. After 50 or so posts, I am writing my first ‘keeping you in the loop post’, in other words, a post about not posting. I’ve agonised over leaving the blog blank while I get my thoughts into gear, or whether to throw out an update, but in realising that I myself [...]

Copy and Paste

In setting the context for today’s post, it helps if I take a moment to shamelessly promote the good work a bunch of us have started with Like Minds. Last week I went from having a great idea, commitments from some speakers, and the help of a really great co-founder (Drew Ellis, take a bow) [...]

Patrick Swayze

Patrick Swayze

I opened BBC News this morning to read the sad announcement that Patrick Swayze has passed away, no less than 20 months after being told he had only weeks to live. I remember thinking months ago that it would be a sad day when this day did indeed come, and now that it is here, [...]

Life, Not Lifestyle

Life, Not Lifestyle

I saw this on the interwebs recently. It’s one of those pictures that speaks more than a thousand words. On first glance, one chuckles at the commitment of this person to a movement. Perhaps it’s fashion gone too far. But then you realise this movement is in actual fact a brand: a compelling brand with [...]

Thinking Outside Of The Bin

Coincidence. Sometimes wonderful. Other times, darn right annoying. Yesterday was the soft launch of Like Minds, a gathering of like minded people around creativity, technology and fresh thinking. The slogan sums it up best: Collaboration over Innovation. So around midday yesterday, I send the tweet that Like Minds is now open, and ready for registrations to [...]

Making It Personal

Making It Personal

Last month, as part of Aaron+Gould’s first birthday, we gave away 3 experience consultancy sessions. On Monday, I had the opportunity of spending one of those sessions with Rick Timmis, and hear all about what he’s doing with making Customer Relationship Management (CRM) more personal and more friendly. Other than the Exeter Tweetup I held [...]

Give Yourself To The Season

Give Yourself To The Season

Let me begin by saying that this post will share with you something that has become very close to my heart. My story pertains mostly to church life, however, now in my mid-twenties I face similar lessons in business – and I am certain this post will be applicable to most people in most life situations. [...]