Solving Not Selling
I read this awesome article, Stop Selling and Add Value on Monday from the N2 Growth Blog. Mike Myatt, and his awesome moustache, writes: Call me crazy, but I don’t want to talk to someone who wants to manage my account, develop my business, or engineer my sale. I want to communicate with someone who wants to [...]
Uniting People Around A Platform
If you don’t know, in exactly one week I will be running the inaugural Like Minds conference, on the subject of ‘measuring social media.’ I’m going to skip over the back story (which you can read here), and instead get to the point: Like Minds is an example of uniting people around a platform. And I’m [...]
Marketing 101: Get People Talking
The whole point of marketing is to get the market talking about what you do. What will they talk about? A game-changing product that lifts restrictions, i.e. something new Exceptional service Value that’s better than the rest Something uniquely emotional Luxury, and items that grant attention Talking is word of mouth. To create word of mouth, [...]
10 Tips For Creating Spreadable Service
Delivering a great customer experience is equally about sales and service. Great sales gets you market share, but great service gets you both wallet share and makes your customer a brand advocate. Pretty much every business / church / charity / individual, right now, is offering fist-clenchingly bad service – so when you serve them [...]
Delivering Multi Touch And Multi Sense Strategies
I wrote a while ago that you should cast your bread on the social media waters – in other words, get your message out there without too much prescription over where your message is placed – the reason being that more often than not you get growth from areas you did not expect. Today I’m [...]
Lift The Restrictions
Last week I attended the launch night of Carluccio’s in Exeter. I got to talking with the PR guys who had handled the event about my freshly released New PR in 2010 framework, and to illustrate the point, I conducted a little test. I quickly tweeted if anyone had anything to ask the people at [...]
