ScottGould.me

Sucker For A Story. A Bigger Sucker For A Mystery

Sucker For A Story. A Bigger Sucker For A Mystery

This image enthrals me. Why? Because it doesn’t just tell a story. It also doesn’t tell the story: are these two people talking, or have they just met? What are they meeting for? What is that moon-like thing? What does this image mean and stand for? By mentally filling in the gaps, I look at [...]

If You Fail To Prepare, You Prepare To Fail

If You Fail To Prepare, You Prepare To Fail

Since getting back from our time away over August, I haven’t stopped. I wrote a blog post about being relaxed, refreshed and re-envisioned when I got back from the holiday, but boy does it seem like a distant memory! The good thing is that I delivered on what I said I’d would. I have, however, [...]

The Desperate Need For Clarity

The Desperate Need For Clarity

Over the last weeks I have attended a number of events/conferences in London, most recently including Jeff Pulver‘s #140Conf, where I got to dine with Jeff the night before with Daren Foysth and few other new friends. The next day, despite the lineup of experienced and innovating speakers, and the crowd of great people, I [...]

Immerse Yourself

Immerse Yourself

Last night we announced at Like Minds the next step from October’s event, and the next step towards February’s event: Like Minds Immersive. The idea of Like Minds Immersive is “executive training in developing, integrating, managing and measuring new thinking, born out of a need to narrow from the big ideas shared at Like Minds” – [...]

10 Insights Into Guidance, As Opposed To Governance

Yesterday I attended #1pound40, courtesy of Thomson Reuters and Amplified. Naturally, it was very informative, lots of fun, introduced me to some wonderful thinkers, and gave me an opportunity to see people from the London Twitter scene that I’ve been getting to know better. And, of course, there was some great discussion that really got [...]

Moving Forward Part 1: Creating Permission

Moving Forward Part 1: Creating Permission

I’m going to address over the coming weeks some of the stages of Social Media and P2P program development in order to provide a structure and direction for really three sets of people; First, practitioners of Social Media and the even more exciting P2P (people-to-people) organisational model who can use this content in their dealings [...]

Making The First Move

Making The First Move

I recently captured some thoughts from a discussion I’d had with Benjamin Ellis, a very astute consultant based in London, on the subject of business mindset and innovation. One of the things we discussed was what is known as first mover advantage – the term given to those businesses that make the first move into [...]

Tactics Aren’t Strategy AKA Just Because You Could Doesn’t Mean You Should

Tactics Aren’t Strategy AKA Just Because You Could Doesn’t Mean You Should

Yesterday I was with a prospective client that my company would provide Social Media consulting and management for. What I kept repeating to them every time they asked questions such as “What’s an RT?”, “What’s LinkedIn?” and “Should we do a podcast?”, was that we shouldn’t get caught up in the tools and tactics – [...]

Free From The Factory

In this modern day fable (if you can’t see the video, click here), notice the reoccurrence of themes we’ve been talking about:

Influencers And Translators

Yesterday over brunch John Harvey (Exeter City Centre Manager) was telling me about the above mentioned case of Twitter, and the offline momentum he gained from a single tweet. It’s a great (and digitool, not digitall) example of what I think is the greatest use of Social Media for business: engaging and envisioning influencers.