Naturally, however, one person's sense is another person's nonsense! (That is: the sense is interpreted from the perceived meaning, and the meaning is situated in the receiver's context.)

For most of us, the main barrier to making sense to others is in understanding the context in which they are receiving messages, perceiving meaning and interpreting sense from it. (It is an outline of the framework!)

Case study (you asked!): having spent many thousands of hours presenting training courses (on software development) to many hundreds of people over more than a decade and a half, I can vouch for the breakthrough that occurs when I became more concerned about how “they” (the learners) were going to do today than about how “I” (the trainer) was going to do today. Nevertheless, I frequently slip back to old memes, and have to kick myself!

Applying this to the processes of innovation, especially in the use of software, is my challenge these days.

Continual development of our understanding of the context in which “they” are receiving our messages causes them to pull the meaning from us with minimal effort on our part.

When this is not done effectively, communication is hard work! As you say, and rather like comedians perhaps, we “die”!

When done effectively, it is magical!