Pepsi and a Thought About Cause Marketing, Authenticity and Commonality
Yesterday we discussed Amazon and the challenge intangibles and digital products have with perceived value. I must say, the comments yesterday were rich and deep, and it’s really got me thinking. I’ll be picking up this theme again very soon – if you haven’t said a word there yet, please do leave a comment on what [...]
A Tale Of Two Case Studies: Amazon, Pepsi, and Tangible Intangibles
2009 ended and 2010 began with two huge headlines for the mainstream adoption of Digital and Social Medias, on the back of what I documented last week as what I consider will be looked back on as a landmark case study with Rage Against The Machine’s Christmas Number 1 victory over the X-Factor. I’ll go [...]
