Are you build Community or Connections?
So I’m sat here at the Like Minds Summit reflecting over the last few days at Like Minds where we’ve played host to over 300 people, and I don’t know where to start. First off, I’m not one to chest beat and bang my own drum (as much as Chris was telling me I should), [...]
It’s (Still) All About People
Fact. See you at Like Minds today.
“Our Specials” to “You’re Special”
If you’re in a Catch 22 situation, and thinking of doing the hard sell, don’t. Selling has been replaced by serving. If you can give the best service, then you’ll get the best sales. Rather than talking about “Our Specials”, start talking about “You’re Special”. Does this mean I’m saying you should soft sell? No [...]
Solving the Social Media Catch 22
I have an idea. Here’s the problem it solves: You know you can help organisations with Social Media – more so than the people they put in charge of their Twitter accounts. You know how to develop strategy, integrate and operationalise it. You can manage it, and you can measure it. You can show ROI. [...]
Tower Block Of Uncommons
If you can’t see the video above, click here. This incredible series, Tower Block of Commons, gave me great insight again into perception. It doesn’t matter what the reality is. If the everyday person has a perception that our government spend all day arguing in a room and having two homes, then it doesn’t matter [...]
Times are Changing, Teams are Changing
I was at Exeter University on Wednesday listening to Professor John Bessant describe the difference between how innovation used to be, and how it is now. In the TV-industrial complex days, teams worked behind closed doors in order to hide their innovations. The rule was that a company had to have the smartest people working [...]
No More Big Events?
Yesterday Seth Godin rocked the boat with another post that many people disagree with: No More Big Events. This short post said that big events don’t work because they aren’t as good as “frequent cheap communication”. Scott McKain wrote a long response on why he disagreed which is worth a read. I don’t disagree with [...]
What The World Needs Now
This on the BBC is interesting. It’s a short clip of delegates at TED saying what they think ‘what the world needs now’ in 18 seconds. They all hinge on action. But my favourite is from Arianna Hugginton who said beautifully that ‘we need greater simplicity.’ I’m trying really hard to get a mission statement [...]
Creating A People-To-People Conference
One of the greatest challenges that we face is to deliver on our ideas. On Saturday I asked the question on Twitter, “When it comes to ideas, what’s important? Making them accessible? Uniting people to ideas? Making ideas happen? Having lots, or a few?” The resounding response was “making ideas happens”. The challenge that the [...]
