A #hashtag As A Platform
I spoke at WOM UK (Word of Mouth UK Association) last Thursday about Like Minds and how Spreadability is beating Reach (you can see the slides here on slideshare.net), and one of the things that I spoke on was how the Like Minds platform is the #likeminds hashtag. Today I’d like to just discuss a few [...]
People Don’t Remember What Was Said, They Remember How They Felt
This is a photo of me, Chris Brogan and Molly Flatt and the Like Minds Summit earlier this year. Looking at it reminds of one of the most important lessons I’ve ever learnt – namely that what I remember from that day isn’t the content we discussed (despite it being amazing), but it’s the feeling of [...]
The Social / Broadcast Matrix
I wrote last week about ‘Broadcasting Social Media‘, and how many conferences are a contradiction in terms when their content is about Social Media, but they have no social interaction or discourse – just speakers broadcasting a social message. This got me thinking. If you can broadcast social, then that says something about the channel that is [...]
Mass Relationship
In the comment section of our discussion this week on Social Media not being ‘social’, Robin Dickinson and I discussed the future of conferences, namely that the future could be a future without them altogether. Robin and I have been discussing this on Skype since July and his point is, ‘why in the 21st century [...]
Do Talk Do – What Collaboration Looks Like
I’m on a warpath. I’ve decided that most of the content consumed on a daily basis is the digital equivilent of frozen ready meals that get warmed and served up in 5 minutes, before being forgotten, having added no nutrition value to the body, and being dropped out into the toilet a day later in [...]
The Issue With Social Media Events: They Aren’t Social
Let’s be honest today. The feedback is coming in from some events running right now – SxSWi, SMWF and some reviews from Like Minds, and something is clear to me: we still are thinking top down. Yesterday Valeria Maltoni posted “SxSWi in Quotes“, which comprised mostly of people saying their favourite thing at South By [...]
