Preaching to the Converted?
You might have the feeling if you’re using Social Media that you’re preaching to the converted. I often do. Question: How many more case studies can we read? How many more times can the same common sense be reinterpreted in 5 different points? How many more summarises and digest emails can we look through for [...]
A Better Way For Event Sponsorship: Partnership
I talked a little with Amber Naslund (Director of Community at Radian6) at the end of last week on a new way to look at event sponsorship, after she sent our a rather wistful tweet, saying she was looking for a “better way.” I agree with her. Let’s put ourselves in Amber’s shoes (and indeed [...]
Scaling The Levels Of Social Communication
If a picture is worth a thousand words, then what is a tweet worth? One of the things I persistently tell my staff is “get on the phone!” When trying to get information, sort something out, or close the loop on a contract or task, I really do hate it when people leave things to email when [...]
Broadcasting Hypocrisy
I think Seth Godin is reading my blog. Yesterday he wrote on ‘Losing Andrew Carnegie‘ and talked about investing in people over parts. Anyone who has been reading here a while knows I’ve been talking about this a lot since October, and gaining new levels of growth by getting free what I call ‘Factory thinking‘. The [...]
You’ve Got A Heart, A Wallet, And Contacts – So Use Them
Last week Matt Young presented the Have A Heart Appeal as one of our Endeavours at Like Minds. The aim is simple: to raise £1,000 for the Starlight Children’s Foundation, whose aim is to basically grant the wishes of terminally ill children. I’m not asking you to have a heart because I know you have [...]
What can we do with our collective Like Minds?
In a world where many are caught in a Catch 22, you have to wonder, what can we do with our collective Like Minds? If we could convert our community into connections, I bet we’d find ourselves accomplishing things we never thought possible. I know that’s where I’m finding myself at the moment. – What [...]
Wax On, Wax Off: Headfake Marketing, Without Marketing
Jim offers a great idea. He knows it’s good, but unfortunately a lot of people just don’t quite get it and therefore aren’t buying it. Jim is frustrated day after day when he sees how his ideas could be used by people in his community, but because he can’t communicate it, and because the community [...]
