The 4 New Faces of PR
In September last year I drew up the above framework in a series of 3 blog posts looking at the coming extensions in PR that are coming and will come over the next year. You can catch up on the posts if you want to quickly: The New PR, PR, Static Wine, and Dynamic Wineskins, [...]
What Are Your Social Sales Funnels?
I’ve been re-reading this post over and over the last week. It’s a guest post by David Risley on the ProBlogger site, in which he says quite brilliantly: “I’ve been quite direct about the fact that blogs are not businesses. I believe that so many bloggers get so hung up on their medium that they haven’t [...]
‘Social’ as a Consumer Mindset
Being true to the form of curation, I’d like to point you to two great posts from this week. First is Loic LeMeur’s post on “The end of the traditional campaign = reach model“, in which he talks paid vs earned media and a few other things. What the post and his video both come [...]
When Helping You Is Hurting Me
I had a friend who runs an small business tell me the other day something pretty sobering. He’s been trying to adopt more of the social mindset in work, and after months of being ‘helpful’, both on Twitter, and then extending that into offline meetups, his wife relayed the harsh truth back to him that [...]
Virtually Present: Discussing The Digital Future
Changing gears from talk about politics and the UK General Election, I’ve been meaning some time to address a topic that I’ve been thinking on for about 6 months now - namely that of Virtual Participation. What I really want to do is get the conversation started before fleshing out these ideas, so here are my main [...]
“What Do You Think?” – The Social Cop Out
If you can’t see the video, click here, or watch it directly on YouTube. When people tag on “What do you think?” to the end of a blog post, I think it is a cop out for trying to be social. It’s done because, hey, we need to be social. But it really annnoys me [...]