httpv://www.youtube.com/watch?v=L55d4BeLbow
If you can’t see the video, click here, or watch it directly on YouTube.
When people tag on “What do you think?” to the end of a blog post, I think it is a cop out for trying to be social. It’s done because, hey, we need to be social. But it really annnoys me because I feel that my thoughts are just an afterthought to the blog post.
In my opinion, you should either: Continue reading
In September last year I drew up the above framework in a series of 3 blog posts looking at the coming extensions in PR that are coming and will come over the next year. You can catch up on the posts if you want to quickly: The New PR, PR, Static Wine, and Dynamic Wineskins, and PR 2010.
To help you quckly get up to seed, the above diagram illustrates a host of media that find themselves in different places with regards to their ‘spreadability’ and their ‘relevance’. Facebook, due to it’s alogorhthyms and such, is individually relevant and highly spreadable because there are fewer restrictions on it than there are TV, which is more mass market and less individually relevant, and has more restrictions. There’s more about it here. Continue reading
httpv://www.youtube.com/watch?v=Ed5vJeaEuzA
If you can’t see the video, click here. You can see the video on YouTube.
At the moment we’re having a lot of discussions on the Like Minds LinkedIn group, and one of these discussions recently was about Facebook’s new Social Plugins and how people felt this created a new level of trust and social authority.
As you know, I did a video about this last week, in which I use lots of long words and jokes to basically point out this is move means we trust something more if we see our friends have liked it. Continue reading
I’ve been re-reading this post over and over the last week. It’s a guest post by David Risley on the ProBlogger site, in which he says quite brilliantly:
“I’ve been quite direct about the fact that blogs are not businesses. I believe that so many bloggers get so hung up on their medium that they haven’t stepped back to look at the big picture. A blog is a promotional medium and a communications platform. And in order to really monetize a blog, you have to ask the question: To what end?”
This really got me thinking – What is my product? What is my end? Continue reading
httpv://www.youtube.com/watch?v=cPbwRYg7OaI
If you can’t see the video, click here.
In this video (filmed by Andrew Davies, and full of The Office jokes), I stumble through attempting to explain the idea that Facebook’s new Social Plugins are a powerful step for our post modern epistemology – in other words, the way that we get information. Continue reading
Being true to the form of curation, I’d like to point you to two great posts from this week. First is Loic LeMeur’s post on “The end of the traditional campaign = reach model“, in which he talks paid vs earned media and a few other things. What the post and his video both come down to is the misuse of terms and the confusion that is created by the melange of ideas around Social Media. Continue reading
httpv://www.youtube.com/watch?v=rTOLkm5hNNU
You might’ve seen the above video from Jeff Jarvis recently (click here if you can’t see it.)
I like this video because it echoes what I said about Social Media events recently, and extends it: most Social Media isn’t Social. Continue reading
I had a friend who runs an small business tell me the other day something pretty sobering. He’s been trying to adopt more of the social mindset in work, and after months of being ‘helpful’, both on Twitter, and then extending that into offline meetups, his wife relayed the harsh truth back to him that all this social effort had made him more tired, made him more distracted, and hurt their profits, not increased them.
I work about 14 – 18 hours every day, including Sundays, no exaggeration. I spend about the equivalent of one of those days meeting up with people, an hour per appointment. Some of these are people from Church, but most are people who meet me on Twitter and want to say hi, as well as local business people. Having raised £100,000 for the local economy through Like Minds, I care about my city, and spending time with people is part of the investment that I’m making to boast our city’s standing as a hub of Social Media in the UK. Continue reading
Recently I’ve been consulting with key leaders who are now using Twitter to extend their network, and I’ve been getting down to what are the key, daily tactics to run the Active Authority presence.
In my presentation on the 6 Social Media Presences, I discuss 6 different presence types that can be used by companies, brands, charities and individuals to provide 6 different forms of usefulness to their community.
The Active Authority presence is about being an authority in an area of expertise, and actively engaging your community by being personal and relational within your sphere of expertise. Most bloggers are Active Authorities because they are, well, active and authorities in their chosen subject. The best Active Authorities are, however, those who continually do the following 5 tactics:
If I look at your Twitter page, I have to see something about your expertise above the fold, otherwise I’m not going to make the connection. There are people who have incredible skills on Twitter but you’d never know because 1] they don’t talk about it, and 2] when you follow them, you can’t see it. Continue reading
Changing gears from talk about politics and the UK General Election, I’ve been meaning some time to address a topic that I’ve been thinking on for about 6 months now - namely that of Virtual Participation. What I really want to do is get the conversation started before fleshing out these ideas, so here are my main threads of thought on this at the moment (which interestingly are all sparked from conversations with friends.) Continue reading