http://scottgould.me/4-flaws-to-learn-from-eurostar/ Thu, 08 Dec 2011 04:29:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://scottgould.me/4-flaws-to-learn-from-eurostar/#comment-1284 The 7 Things Nestlé Should’ve Done – scottgould.me Mon, 22 Mar 2010 09:29:02 +0000 http://scottgould.me/?p=1007#comment-1284 [...] Like Eurostar, if you don’t have all the answers, people don’t care about your reasons. Have the [...] [...] Like Eurostar, if you don’t have all the answers, people don’t care about your reasons. Have the [...]

]]> http://scottgould.me/4-flaws-to-learn-from-eurostar/#comment-1283 Scott Gould Thu, 24 Dec 2009 15:00:22 +0000 http://scottgould.me/?p=1007#comment-1283 TomasYou're right - I missed that out and should've made that clear. From reading We Are Social's own blog on the situation, they said that they had basic objectives to learn from this experiment with "little break, big difference".Linking this to the broader picture of the majority of Social Media programming, objectives and measurement are terribly absent - hence they are, as you say, unable to approximate or measure much in finer detail without clear and explicit objectives. TomasYou're right – I missed that out and should've made that clear. From reading We Are Social's own blog on the situation, they said that they had basic objectives to learn from this experiment with “little break, big difference”.Linking this to the broader picture of the majority of Social Media programming, objectives and measurement are terribly absent – hence they are, as you say, unable to approximate or measure much in finer detail without clear and explicit objectives.

]]> http://scottgould.me/4-flaws-to-learn-from-eurostar/#comment-1282 Tomas Gonsorcik Thu, 24 Dec 2009 05:16:46 +0000 http://scottgould.me/?p=1007#comment-1282 Hey Scott, This is all well and good 'strategic advice' stuff, but what about not having any standard for measuring the impact of social media on the bottom line. Surely we'd be able to approximate all of the above in much finer detail if there was a clear and explicit objective to Eurostar's social media presence. Or was there? Hey Scott, This is all well and good 'strategic advice' stuff, but what about not having any standard for measuring the impact of social media on the bottom line. Surely we'd be able to approximate all of the above in much finer detail if there was a clear and explicit objective to Eurostar's social media presence. Or was there?

]]> http://scottgould.me/4-flaws-to-learn-from-eurostar/#comment-1280 Scott Gould Wed, 23 Dec 2009 16:14:31 +0000 http://scottgould.me/?p=1007#comment-1280 Yeah - very useful to realise Yeah – very useful to realise

]]> http://scottgould.me/4-flaws-to-learn-from-eurostar/#comment-1278 Mark Pack Wed, 23 Dec 2009 14:24:37 +0000 http://scottgould.me/?p=1007#comment-1278 That Sky News example is a good one - thanks. That Sky News example is a good one – thanks.

]]> http://scottgould.me/4-flaws-to-learn-from-eurostar/#comment-1281 Email Marketing Latest News: 4 List Building and Email Marketing … | Promotional Content Marketing Wisdom Wed, 23 Dec 2009 14:17:09 +0000 http://scottgould.me/?p=1007#comment-1281 [...] 4 Flaws To Learn From Eurostar – scottgould.me [...] [...] 4 Flaws To Learn From Eurostar – scottgould.me [...]

]]> http://scottgould.me/4-flaws-to-learn-from-eurostar/#comment-1279 4 Flaws To Learn From Eurostar – scottgould.me | DevBlogr Wed, 23 Dec 2009 09:28:37 +0000 http://scottgould.me/?p=1007#comment-1279 [...] See the rest here: 4 Flaws To Learn From Eurostar – scottgould.me [...] [...] See the rest here: 4 Flaws To Learn From Eurostar – scottgould.me [...]

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