Comments on: A Compelling Experience: The Original Word Of Mouth

By: First, Make Everyone Feel Special: Social Media Ethics 101 – scottgould.me

First, Make Everyone Feel Special: Social Media Ethics 101 – scottgould.me — Mon, 01 Mar 2010 19:29:32 +0000

[...] as much of a conference as it was an experience. It’s something I’ve been doing and talking about for a while, and out of all the incredible remarks people have made about Like Minds (thank you [...]

By: There’s No Room For Second Place Experience – Aaron+Gould

There’s No Room For Second Place Experience – Aaron+Gould — Wed, 19 Aug 2009 11:24:10 +0000

[...] experience has to be compelling the first time. It can be wrong, as long as it is compelling (see a story about that here). But it [...]

By: Much Ado About Something – scottgould.me

Much Ado About Something – scottgould.me — Tue, 11 Aug 2009 10:31:34 +0000

[...] that I do that, to some, doesn’t quite make sense. I run an Experience Agency. I talk about compelling experiences. But it’s ahead of where the mass market is right now. And when you’re [...]

By: Scott Gould

Scott Gould — Sat, 18 Jul 2009 00:28:09 +0000

Josh – totally. They get the 'cues' all mixed up, just like you're saying. With consistency being the foundation of trust, they can't afford many of those inconsistencies before the event goes from Great to just Good.

By: Scott Gould

Scott Gould — Sat, 18 Jul 2009 00:28:09 +0000

By: Josh Chandler

Josh Chandler — Sat, 18 Jul 2009 00:21:55 +0000

Ha, yeah. I can't tell you the amount of events I have been to where there has been inconsistency, it drives me crazy to see them not completing the full package! People may laugh at my frustration, but walk into a room for an event and see how long it takes you to start noticing “inaccuracies” or contradictions, not long I promise you that

By: Josh Chandler

Josh Chandler — Sat, 18 Jul 2009 00:21:55 +0000

By: Scott Gould

Scott Gould — Sat, 18 Jul 2009 00:18:24 +0000

Josh, your absolutely right, companies *must* consider all senses. A
campaign/event/instore experience that delivers on a multitouch and
multisense is a formiddable thing.

Of course the senses must not contradict or be inconsistent with one
another. Inconsistency is like putting on odd socks that look the
same- it looks ok from distance but just feels wrong

Scott

By: Scott Gould

Scott Gould — Sat, 18 Jul 2009 00:18:24 +0000

Josh, your absolutely right, companies *must* consider all senses. A
campaign/event/instore experience that delivers on a multitouch and
multisense is a formiddable thing.

Of course the senses must not contradict or be inconsistent with one
another. Inconsistency is like putting on odd socks that look the
same- it looks ok from distance but just feels wrong

Scott

By: Josh Chandler

Josh Chandler — Sat, 18 Jul 2009 00:09:22 +0000

You created an fantastic post around the simple idea of “compelling experiences', I have to say your point about people who don't notice the decor (such as myself) should really help companies think carefully about other contact points people have at an event, this could be anything from great customer service to what facilities are on offer, all in all if the event organizers can cater for ALL this, it would be pretty impossible not to have everyone enjoying and getting the most of the event!