How Apple Creates Suspense, Why Satisfaction Doesn’t Matter, and A Lesson From Star Wars
I spoke a while ago on the idea of what I’m calling ‘brand mystery’ – we looked at JJ Abrams’ TED Talk and Lost, and how he tells a story by suspense. He never provides the complete picture, and this is what keeps you hooked. This is contrary to what one copywriter thought when he [...]
A Tale Of Two Case Studies: Amazon, Pepsi, and Tangible Intangibles
2009 ended and 2010 began with two huge headlines for the mainstream adoption of Digital and Social Medias, on the back of what I documented last week as what I consider will be looked back on as a landmark case study with Rage Against The Machine’s Christmas Number 1 victory over the X-Factor. I’ll go [...]
4 Flaws To Learn From Eurostar
So there’s lots of buzz right now about Eurostar’s mass travel delays following a train failure mid-Channel Tunnel, and the subsequent issues surrounding the handling of their Social Media presence by self-called ‘Conversation Agency’ We Are Social.
I am not intending to repeat much of what’s already been said, nor lay out the background of the [...]
Rage Against The Machine: The Case Study In Spreadability vs Reach
In case you didn’t know, the UK is experiencing, right now, one of the greatest Social Media case studies ever. The headline and subtext from the BBC is this: “Rage Against the Machine beat X Factor winner in charts: Rock band Rage Against the Machine have won the most competitive battle in years for the Christmas [...]
You Proved Social Media ROI. Yes, You.
Like Minds turned over £5,800. The marketing budget was £0. On Tuesday 8th September, the site was created. On Wednesday 9th, it was marketing purely through social media. The Google Analytics snapshot below shows the traffic:
Who attended the event? I personally knew not even a quarter of the attendees. Through our social media marketing on [...]
