Old Spice: Put All The Kids In The Show, and…
… and all the parents come to see them perform. It’s a trick as old as time, and a trick that schools have been using for years. When it comes to getting people to attend the school play, there is no better way than making sure you give every kid a part — because then [...]
Using A Community
I’m really enjoying Dan Blank’s blog at the moment. I first caught onto him through my close friend Andrew Davies at idio, and I’ve been following him for a while, but it seems these past few weeks I’ve really caught onto his writing a lot more. Last week he wrote a post that I knew [...]
Ecosystems: Riding on Them, and Creating Them
My friend Chris Brogan wrote a thinking peice last month on “Amazon and the Kindle Conspiracy” that many overlooked but I think warrants a deeper leadership discussion. Chris discusses how Amazon went from book distributor to pretty much anything distributor, and how he suggests that the Kindle could do the same thing. He talks about [...]
Together
It’s a concern of mine that despite all our social media, people still don’t do things together. Words like community, team, collaboration, relational, participatory, social – they are all over Twitter, but then when you share these links or comment on these posts, do you get a reply? When you ask people not what they [...]
What’s In A Name?
I love this blog. I love the comments that you, the participants, bring. Last week’s post on What I Learned From Chris Brogan contained some exceptional comments that were full of value and utility. One particular thread was very insightful, along the lines of remembering people’s names. As I said, it’s something that Chris did really [...]
The Value of a Value Approach
You all know that I am sold out on having a value-based approach to, well, just about everything. A value based approach is about giving more of you to people and developing deeper relationships, rather than having your thumbs in 101 pies. By not giving lots of little, but less of more, you can build [...]
What I Learned From Chris Brogan
If you can’t see this video, click here, or watch on YouTube. When we had Chris over for the Like Minds Conference in February, I had the pleasure of watching Chris operate and also spending some time with him too. I have no doubt that many cynical Brits were waiting to see if he’d walk [...]
How I Profile A Community’s Participation To Inform Next Actions
NOTE: This will take you about 15 minutes to read and look at. I spent Monday working with a local publishing house carrying out a mix of consultation-via-workshop, in which by teaching my frameworks and case studies, we workshop the content and create a strategy for the company. It’s very much the same as what we [...]
Building The Kingdom: Knowing Me, Knowing You
My friend Robin Dickinson had what I described as the greatest blog ever recently. His post “Share Words“, in which he gave hands on advice on assisting people with their own share words – short phrases to help him share what they are about – to every person who commented. The best bit was how [...]
