ScottGould.me

Building Community Part 1

What follows is what I have observed about building community over the last 10 years. There are 10 steps, each of which builds on the other, but can always be revisited. Today is part 1 and the first 3 steps. 1. Prepare Before any discussion of community there must be personal preparation. Because community is [...]

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Friendship 2.0 and Beyond

There’s a great discussion going on right now at my friend Robin Dickinson‘s blog on “Building Relationships: A Question of Quality Over Quantity” (go and read it!) Today I’m hoping we can pick up on a key topic that has risen from the comments on Robin’s post, mainly about what I guess is easiest to [...]

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100 Blog Posts On, My Number One Lesson

100 Blog Posts On, My Number One Lesson

My number one lesson: That it’s better to have connection than community if you want to achieve greatness.

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Pepsi and a Thought About Cause Marketing, Authenticity and Commonality

Pepsi and a Thought About Cause Marketing, Authenticity and Commonality

Yesterday we discussed Amazon and the challenge intangibles and digital products have with perceived value. I must say, the comments yesterday were rich and deep, and it’s really got me thinking. I’ll be picking up this theme again very soon – if you haven’t said a word there yet, please do leave a comment on what [...]

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10 Insights Into Guidance, As Opposed To Governance

Yesterday I attended #1pound40, courtesy of Thomson Reuters and Amplified. Naturally, it was very informative, lots of fun, introduced me to some wonderful thinkers, and gave me an opportunity to see people from the London Twitter scene that I’ve been getting to know better. And, of course, there was some great discussion that really got [...]

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Influencers And Translators

Yesterday over brunch John Harvey (Exeter City Centre Manager) was telling me about the above mentioned case of Twitter, and the offline momentum he gained from a single tweet. It’s a great (and digitool, not digitall) example of what I think is the greatest use of Social Media for business: engaging and envisioning influencers.

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No Man Is An Island

No Man Is An Island

Then why are so many so distant from each other? For all our technology, many families, friendships, workplaces and businesses are becoming increasingly fragmented due to the weight of responsibility, the amount of business, and  sea of content that we are all drowning in. Admittedly, the island in this photo is one I’d like to [...]

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The 6 Types Of Social Media Presences You’ll Meet In Heaven

For all the skepticism of ‘love’ and other such metaphysical language in the marketplace, it’s interesting to watch the TED Talks. In fact, it’s interesting to watch this TED Talk in particular by Rory Sutherland. Listen to the language – it’s about value, perception, resources, persuasion, emotion, compulsion, desire – all from the mouth of a highly respected [...]

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You Proved Social Media ROI. Yes, You.

You Proved Social Media ROI. Yes, You.

Like Minds turned over £5,800. The marketing budget was £0. On Tuesday 8th September, the site was created. On Wednesday 9th, it was marketing purely through social media. The Google Analytics snapshot below shows the traffic: Who attended the event? I personally knew not even a quarter of the attendees. Through our social media marketing [...]

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I'm Nobody.

I'm Nobody.

It’s true. It’s not just another mantra. It’s not just a controversial, attention grabbing line. The idea for Like Minds wasn’t really mine, it was Trey’s. The business model for Like Minds wasn’t really mine, it was Drew’s. The contacts, colleagues and friends that came – the majority of those 200 weren’t mine, they were [...]

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