100 Blog Posts On, My Number One Lesson
My number one lesson: That it’s better to have connection than community if you want to achieve greatness.
Pepsi and a Thought About Cause Marketing, Authenticity and Commonality
Yesterday we discussed Amazon and the challenge intangibles and digital products have with perceived value. I must say, the comments yesterday were rich and deep, and it’s really got me thinking. I’ll be picking up this theme again very soon – if you haven’t said a word there yet, please do leave a comment on what [...]
No Man Is An Island
Then why are so many so distant from each other? For all our technology, many families, friendships, workplaces and businesses are becoming increasingly fragmented due to the weight of responsibility, the amount of business, and sea of content that we are all drowning in. Admittedly, the island in this photo is one I’d like to [...]
You Proved Social Media ROI. Yes, You.
Like Minds turned over £5,800. The marketing budget was £0. On Tuesday 8th September, the site was created. On Wednesday 9th, it was marketing purely through social media. The Google Analytics snapshot below shows the traffic: Who attended the event? I personally knew not even a quarter of the attendees. Through our social media marketing [...]
I'm Nobody.
It’s true. It’s not just another mantra. It’s not just a controversial, attention grabbing line. The idea for Like Minds wasn’t really mine, it was Trey’s. The business model for Like Minds wasn’t really mine, it was Drew’s. The contacts, colleagues and friends that came – the majority of those 200 weren’t mine, they were [...]
