People, Not Parts
The Dream Team – hanging out with some of the people at the Like Minds Summit 2010 at Bovey Castle. Around the end of the last year I wrote a series of posts on ‘free from the factory‘, in which we talked about the shift from an industrial economy to a knowledge economy, and the [...]
Let Attendees Be Participants
People remember 20% of what they hear and 70% of what they say. Creating Attendee-centric events is about letting attendees say. Other events are just ego!
‘Social’ as a Consumer Mindset
Being true to the form of curation, I’d like to point you to two great posts from this week. First is Loic LeMeur’s post on “The end of the traditional campaign = reach model“, in which he talks paid vs earned media and a few other things. What the post and his video both come [...]
A #hashtag As A Platform
I spoke at WOM UK (Word of Mouth UK Association) last Thursday about Like Minds and how Spreadability is beating Reach (you can see the slides here on slideshare.net), and one of the things that I spoke on was how the Like Minds platform is the #likeminds hashtag. Today I’d like to just discuss a few [...]
Wax On, Wax Off: Headfake Marketing, Without Marketing
Jim offers a great idea. He knows it’s good, but unfortunately a lot of people just don’t quite get it and therefore aren’t buying it. Jim is frustrated day after day when he sees how his ideas could be used by people in his community, but because he can’t communicate it, and because the community [...]
Spreadability: The New Sensibility
In my article PR 2010 I discuss a framework that looks not at reach, depth or views but spreadability as the new sensibility for marketing. Think about it. Direct reach gets you in front of eyes. But with so much coming in front of eyes everyday, why spend so much money to be just another [...]
Are you build Community or Connections?
So I’m sat here at the Like Minds Summit reflecting over the last few days at Like Minds where we’ve played host to over 300 people, and I don’t know where to start. First off, I’m not one to chest beat and bang my own drum (as much as Chris was telling me I should), [...]
Conversation About vs Conversation With
I wrote recently that Consider the worn-out ‘Social Media is a conversation‘ mantra. Yes, conversation is a part of Social Media, but not everyone wants to talk non-stop with you! Consistent conversation is a rare thing when compared to how much conversation is going on. Thinking that everyone will now post on your businesses’ Facebook Page is [...]
