Using Social Media to Extend and Enhance Offline Events and Experiences
unGeeked Elite Retreat, 12 – 14 May 2011, Chicago.
The Key To Creating A Compelling Experience
Branding used to be all about market differentiation. When I saw your logo, read your brand promise, and used your products, the idea was that I felt different about your offering than I about your competitors offering. That’s the way it used to be. Today, we switch on the TV, and it’s often a hard [...]
Video: What Do Consumers Really Want?
If you can’t see the above video, click here, or watch it directly on YouTube. Today I’m sharing a video that changed my life. I watched this in February 2009 when on a weekend break in Cornwall, and as I saw Joe Pine’s TED Talk on The Experience Economy, it resonated deeply within me because it explained [...]
You Lost Me At Hello?
Ever had such bad service right at the start that they had lost you from that moment on? Or perhaps it wasn’t bad service, perhaps it was bad planning? Experience planning isn’t a simple task, because if it was, everyone would be getting it right. I think it actually takes a lot of thought to [...]
Lessons in Experience from 1000heads
If you can’t see the above video, click here, or watch it directly on YouTube. My friend James Whatley pointed me to this exceptional peice of work that he and the team at 1000heads did for Nokia. In the video above, you see the execution of a master plan of word of mouth creation and [...]
How Apple Created a New Level of ‘New’ with the iPad
We all know that Apple’s marketing and buzz machine is one of the best in the world. So when the iPad was announced, there was every expectation that there’d be the same buzz as always: some people love it, some people hate it, but for sure, everyone is talking about it. There’s only one problem [...]
People Don’t Remember What Was Said, They Remember How They Felt
This is a photo of me, Chris Brogan and Molly Flatt and the Like Minds Summit earlier this year. Looking at it reminds of one of the most important lessons I’ve ever learnt – namely that what I remember from that day isn’t the content we discussed (despite it being amazing), but it’s the feeling of [...]
Scaling The Levels Of Social Communication
If a picture is worth a thousand words, then what is a tweet worth? One of the things I persistently tell my staff is “get on the phone!” When trying to get information, sort something out, or close the loop on a contract or task, I really do hate it when people leave things to email when [...]
First, Make Everyone Feel Special: Social Media Ethics 101
I’m struggling to pick what to write about after the incredible weekend I’ve had with those of you at Like Minds. There’s so much to say – not about me – but about the mix of people from all over the world who attended both physically and virtual, both on the day and in the [...]
