Uncompromising On Your Experience
I founded Aaron+Gould on August 12 2008, and in order to get cash flow through the door I did some work at a really cheap rate – I mean, stupidly cheap. You tell yourself that you’re building your portfolio, or building your network, but after it all you realise it’s just one of the things [...]
Real and Fake, False and Authentic
This is the first ‘you’re old’ card I’ve ever received. I got it a few weeks ago as some of our Aaron+Gould interns finished and moved on. I’ve been called ‘old’ for a while now by the young people I work with, sometimes even being mistaken for someone in their ‘late twenties’ – but this [...]
Why Starbucks Is An Experience
I’ve had some great discussions this week on Twitter as to whether Starbucks is a good example of the experience economy or not. This is a video response from Qik, which I filmed – naturally – in Starbucks. Unfortunately it goes a bit funny at the end because someone called me, but, you get the [...]
A Compelling Experience: The Original Word Of Mouth
Women In Touch did a conference last week (my client and church initiative), which I was heavily involved in. The thing that I always hear people repeat about WIT, believe it or not, does not major on the two ‘selling points’ of most Christian conferences which are the teaching and the music. What I hear [...]
Life: It's the Experience That Counts
Last night was the opening of Touch 09 – both our client and one of our church initiatives – and it kicked derrière. We’ve worked very hard, but the stars are all the volunteers who have tirelessly put time and effort into making this conference a success. As I stood there, watching the whole thing [...]
Experience: Today's Currency
When you go into Starbucks what are you buying? A product? A good? A service? Or are you indeed buying something far greater than coffee? The idea of experience in marketing is not at all a new one, and indeed the general public can now observe that more often than not, the notion of experience [...]
