ScottGould.me

What Is Social? Well…

What with starting work this week on a manuscript for a book – “Social” being the working title – I want to share some of the content that I will make up the backbone of the book that I haven’t made public until now, as it’s been reserved for paying clients only. If you can’t [...]

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Understanding Value In A Share-Economy

We had a discussion recently on sharing and creating content, and I asked the question “are you afraid to give it away?” There were some exceptional comments, but this one from Malcolm Sleath opened up a whole lot of understanding for me on what value really is in a share-economy. I think share-economy is also the operative [...]

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Ecosystems: Riding on Them, and Creating Them

Ecosystems: Riding on Them, and Creating Them

My friend Chris Brogan wrote a thinking peice last month on “Amazon and the Kindle Conspiracy” that many overlooked but I think warrants a deeper leadership discussion. Chris discusses how Amazon went from book distributor to pretty much anything distributor, and how he suggests that the Kindle could do the same thing. He talks about [...]

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Video: Start With Why

If you can’t see the above video, click here, or watch it directly on YouTube. I caught this video earlier this year and all I can say is that it has changed how I run projects and decide what to do. It’s by Simon Sinek on the subject of “Start With Why: How Great Leaders [...]

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Are You Afraid To Give It Away?

Are You Afraid To Give It Away?

I don’t know who first said it, but the idea of an open platform and being an active authority is that by equipping people with the best resources that aren’t your own – by sending them away – you get them back. This is the premise that most of the digitalls on Twitter follow. They [...]

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Break It!

Break It!

This isn’t for everyone, so if you’re not the daring type of person, then go and read something else and save yourself the stress. However, if you are a thinking person who likes to push the envelope that little bit further with each new thing you do, then this will be right up your street. [...]

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The End Of The Age Of Content, Part 2

The End Of The Age Of Content, Part 2

The last time we talked about the end of the age of content was in April this year, for me best summarised by one of my favourite quotes of the year from Jeff Jarvis: The great stuff is already out there. Why remake it, except for ego? Content is becoming has become a commodity. As [...]

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Your Business, Ubiquitous

Your Business, Ubiquitous

The idea of having your business everywhere might not be the ideal for everyone, but for businesses that are building communities, offering servies, or leading tribes, we have to discuss ubiquitous business. With the virtual/physical, online/offline worlds becoming so merged together, not only through the mobile, but through other home media devices, advertising, in store [...]

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Social Innovation, Broadcast Duplication

If you can’t see the above video, click here, or watch it directly on YouTube. We talked yesterday about Innovation Over Tradition, but there is a danger is that in not understanding what the ‘traditions’ here are, and then moving away from anything that doesn’t seem ‘techie’ or ‘new’. I believe that Social (the mindset [...]

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