Times are Changing, Teams are Changing
I was at Exeter University on Wednesday listening to Professor John Bessant describe the difference between how innovation used to be, and how it is now. In the TV-industrial complex days, teams worked behind closed doors in order to hide their innovations. The rule was that a company had to have the smartest people working [...]
Creating A People-To-People Conference
One of the greatest challenges that we face is to deliver on our ideas. On Saturday I asked the question on Twitter, “When it comes to ideas, what’s important? Making them accessible? Uniting people to ideas? Making ideas happen? Having lots, or a few?” The resounding response was “making ideas happens”. The challenge that the [...]
The Good, The Bad, And The Boring
If you can’t see the above video, click here. Compelling is not synonymous with what is good. My favourite book, the Bible, records some pretty bad stuff. Bad, but compelling. In business we want to create good experiences. Actually, scratch that — we want to create great experiences. But the reality is that in life, [...]
How Apple Creates Suspense, Why Satisfaction Doesn’t Matter, and A Lesson From Star Wars
I spoke a while ago on the idea of what I’m calling ‘brand mystery’ – we looked at JJ Abrams’ TED Talk and Lost, and how he tells a story by suspense. He never provides the complete picture, and this is what keeps you hooked. This is contrary to what one copywriter thought when he [...]











