Creating A People-To-People Conference
One of the greatest challenges that we face is to deliver on our ideas. On Saturday I asked the question on Twitter, “When it comes to ideas, what’s important? Making them accessible? Uniting people to ideas? Making ideas happen? Having lots, or a few?” The resounding response was “making ideas happens”. The challenge that the [...]
The Good, The Bad, And The Boring
If you can’t see the above video, click here. Compelling is not synonymous with what is good. My favourite book, the Bible, records some pretty bad stuff. Bad, but compelling. In business we want to create good experiences. Actually, scratch that — we want to create great experiences. But the reality is that in life, [...]
How Apple Creates Suspense, Why Satisfaction Doesn’t Matter, and A Lesson From Star Wars
I spoke a while ago on the idea of what I’m calling ‘brand mystery’ – we looked at JJ Abrams’ TED Talk and Lost, and how he tells a story by suspense. He never provides the complete picture, and this is what keeps you hooked. This is contrary to what one copywriter thought when he [...]
A Tale Of Two Case Studies: Amazon, Pepsi, and Tangible Intangibles
2009 ended and 2010 began with two huge headlines for the mainstream adoption of Digital and Social Medias, on the back of what I documented last week as what I consider will be looked back on as a landmark case study with Rage Against The Machine’s Christmas Number 1 victory over the X-Factor. I’ll go [...]
Moving Forward Part 1: Creating Permission
I’m going to address over the coming weeks some of the stages of Social Media and P2P program development in order to provide a structure and direction for really three sets of people; First, practitioners of Social Media and the even more exciting P2P (people-to-people) organisational model who can use this content in their dealings [...]
Making The First Move
I recently captured some thoughts from a discussion I’d had with Benjamin Ellis, a very astute consultant based in London, on the subject of business mindset and innovation. One of the things we discussed was what is known as first mover advantage – the term given to those businesses that make the first move into [...]
Tactics Aren’t Strategy AKA Just Because You Could Doesn’t Mean You Should
Yesterday I was with a prospective client that my company would provide Social Media consulting and management for. What I kept repeating to them every time they asked questions such as “What’s an RT?”, “What’s LinkedIn?” and “Should we do a podcast?”, was that we shouldn’t get caught up in the tools and tactics – [...]
Becoming P2P
“I want things to change, but I don’t have the money and time to pay for it. What do I do?” Recently I’ve been hearing this over and over. So today, without a buzz-worthy title, and without any chatty meandering, I’m going to get down to some straight talk on firstly what is wrong with [...]
The Reason Why Companies Don't 'Get It'
I was talking to Benjamin Ellis at #SMiB last Friday about the change in culture that is being accentuated by Social Media. Notice I say accentuated by Social Media – the change is not Social Media itself. Talking to Benjamin was a meeting of like minds and confirmed what I’ve been thinking for sometime: 100 [...]
