Video: What One Man Can Do For God
A lot. Mix faithfulness with tenacity and you see this one man did amazing things, not for himself, but for God: If you can’t see the above video, click here, or watch directly on YouTube. This video convicts me as a Christian, as a marketer who understands that what should drive us is a genuine [...]
Producing Proof
My good friend Munya Hoto once told me that we live to produce proof. I like that. It means that we live to produce physical proof of what we believe. When I started out as a consultant two years ago, I had some proof, but it wasn’t clearly documented. The first thing to do is [...]
Old Spice: Put All The Kids In The Show, and…
… and all the parents come to see them perform. It’s a trick as old as time, and a trick that schools have been using for years. When it comes to getting people to attend the school play, there is no better way than making sure you give every kid a part — because then [...]
Ecosystems: Riding on Them, and Creating Them
My friend Chris Brogan wrote a thinking peice last month on “Amazon and the Kindle Conspiracy” that many overlooked but I think warrants a deeper leadership discussion. Chris discusses how Amazon went from book distributor to pretty much anything distributor, and how he suggests that the Kindle could do the same thing. He talks about [...]
Video: What Do Consumers Really Want?
If you can’t see the above video, click here, or watch it directly on YouTube. Today I’m sharing a video that changed my life. I watched this in February 2009 when on a weekend break in Cornwall, and as I saw Joe Pine’s TED Talk on The Experience Economy, it resonated deeply within me because it explained [...]
Your Business, Ubiquitous
The idea of having your business everywhere might not be the ideal for everyone, but for businesses that are building communities, offering servies, or leading tribes, we have to discuss ubiquitous business. With the virtual/physical, online/offline worlds becoming so merged together, not only through the mobile, but through other home media devices, advertising, in store [...]
Case Study: Value-Based Blogging
Today I want to open up the guts of this blog and show you with stats, number and benchmarks the return of a value-based approach to blogging. My hope is that my transparency and openness will inspire you to go away and stop competing for retweets in the volume-based game and grasp what rich relationship [...]
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