Model: The 7 Levels of Participation
The above model is something I’ve been thinking about for a while – and would love to now think through with you – that aims to present some guide and scale for participation, with the goal of helping us know what level of participation to pitch for our communities or projects. My basic assumption is [...]
A Video After I Voted
If you can’t see the video, click here, or watch it directly on YouTube. In this video I just share a few branding thoughts and community thoughts over voting. I wrote two very popular posts last month, one called My Vote For Sale: Price Engagement, which was about my disillusionment about the lack of engagement [...]
If Your Blog Is REALLY Your Home, Then:
Everyone know’s Chris Brogan‘s famous analogy of a blog being like your home, where you invite people back to, and your Social Media profiles being like outposts where you meet those people in the first place. But if your blog is REALLY your home, then the implications are deeper than just bringing them to a [...]
The 4 New Faces of PR
In September last year I drew up the above framework in a series of 3 blog posts looking at the coming extensions in PR that are coming and will come over the next year. You can catch up on the posts if you want to quickly: The New PR, PR, Static Wine, and Dynamic Wineskins, [...]
What Are Your Social Sales Funnels?
I’ve been re-reading this post over and over the last week. It’s a guest post by David Risley on the ProBlogger site, in which he says quite brilliantly: “I’ve been quite direct about the fact that blogs are not businesses. I believe that so many bloggers get so hung up on their medium that they haven’t [...]
My Vote For Sale. Price: Engagement.
Yes, that’s right. My vote in the UK General Election is for sale. It just costs engagement. When I announced this on Twitter at the end of last week, my friend Martin Howitt immediately replied that my vote should be based on principles – it is a duty and a decision that is not like [...]
How Apple Created a New Level of ‘New’ with the iPad
We all know that Apple’s marketing and buzz machine is one of the best in the world. So when the iPad was announced, there was every expectation that there’d be the same buzz as always: some people love it, some people hate it, but for sure, everyone is talking about it. There’s only one problem [...]
