How I Profile A Community’s Participation To Inform Next Actions
NOTE: This will take you about 15 minutes to read and look at. I spent Monday working with a local publishing house carrying out a mix of consultation-via-workshop, in which by teaching my frameworks and case studies, we workshop the content and create a strategy for the company. It’s very much the same as what we [...]
Model: The 7 Levels of Participation
The above model is something I’ve been thinking about for a while – and would love to now think through with you – that aims to present some guide and scale for participation, with the goal of helping us know what level of participation to pitch for our communities or projects. My basic assumption is [...]
Let Attendees Be Participants
People remember 20% of what they hear and 70% of what they say. Creating Attendee-centric events is about letting attendees say. Other events are just ego!
People Don’t Remember What Was Said, They Remember How They Felt
This is a photo of me, Chris Brogan and Molly Flatt and the Like Minds Summit earlier this year. Looking at it reminds of one of the most important lessons I’ve ever learnt – namely that what I remember from that day isn’t the content we discussed (despite it being amazing), but it’s the feeling of [...]
The Social / Broadcast Matrix
I wrote last week about ‘Broadcasting Social Media‘, and how many conferences are a contradiction in terms when their content is about Social Media, but they have no social interaction or discourse – just speakers broadcasting a social message. This got me thinking. If you can broadcast social, then that says something about the channel that is [...]
Preaching to the Converted?
You might have the feeling if you’re using Social Media that you’re preaching to the converted. I often do. Question: How many more case studies can we read? How many more times can the same common sense be reinterpreted in 5 different points? How many more summarises and digest emails can we look through for [...]
Scaling The Levels Of Social Communication
If a picture is worth a thousand words, then what is a tweet worth? One of the things I persistently tell my staff is “get on the phone!” When trying to get information, sort something out, or close the loop on a contract or task, I really do hate it when people leave things to email when [...]
