ScottGould.me

Video: What One Man Can Do For God

A lot. Mix faithfulness with tenacity and you see this one man did amazing things, not for himself, but for God: If you can’t see the above video, click here, or watch directly on YouTube. This video convicts me as a Christian, as a marketer who understands that what should drive us is a genuine [...]

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A Conversation With Me and Andrew Pickering

I had the pleasure last month of having a conversation with Professor Andrew Pickering from Exeter University, on the subject of “where do good ideas come from?” The conversation was the latest in a range of interviews at Imperica, a smart new project by the renowed Paul Squires which “tracks a number of disciplines, wraps [...]

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My Wife

My Wife

It’s my wife’s birthday today. Happy Birthday my sweetheart – hope you’re enjoying the holiday! (She gets my blog in her email (BTW you can wish her a happy birthday on her Facebook profile.) The reason why I bring it up is because she is a woman who supports me unfailingly – the kind of [...]

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Using A Community

Using A Community

I’m really enjoying Dan Blank’s blog at the moment. I first caught onto him through my close friend Andrew Davies at idio, and I’ve been following him for a while, but it seems these past few weeks I’ve really caught onto his writing a lot more. Last week he wrote a post that I knew [...]

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Ecosystems: Riding on Them, and Creating Them

Ecosystems: Riding on Them, and Creating Them

My friend Chris Brogan wrote a thinking peice last month on “Amazon and the Kindle Conspiracy” that many overlooked but I think warrants a deeper leadership discussion. Chris discusses how Amazon went from book distributor to pretty much anything distributor, and how he suggests that the Kindle could do the same thing. He talks about [...]

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Are You Afraid To Give It Away?

Are You Afraid To Give It Away?

I don’t know who first said it, but the idea of an open platform and being an active authority is that by equipping people with the best resources that aren’t your own – by sending them away – you get them back. This is the premise that most of the digitalls on Twitter follow. They [...]

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Are You Living A Life Of Purpose?

Ok, so perhaps this is deep and delving a bit too much into people’s salads, but the other night I was at a dinner party and when asking about their interests and passions, the person said to me that they weren’t really doing the things they felt were a fulfilment of their life and found [...]

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I Don’t Talk Down To You

I was chatting to Julian Summerhayes yesterday and noting how many blog posts out there talk down to you. I don’t know if you agree, but let my quickly paint the picture I have of it: They write as if they are teaching you, and you need them to say everything for you to understand, [...]

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Are You Guiding Or Governing?

Are You Guiding Or Governing?

I was having a leadership discussion yesterday and the dilemma came up of wanting to have organic growth, but at the same time control the organic growth with checks and balances to ensure the brand wasn’t tarnished. It’s a discussion I’m sure many of you have had: whilst you respect your community or audience and [...]

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Video: Not Viral, Spreadable

If you can’t see the above video, click here, or view it directly on Vimeo. In the vein of sharing videos over the weekend, this week I have is an exceptional presentation from Sam Ford, Joshua Green and Henry Jenkins that looks at “moving from sticky to spreadable: the antidote to viral marketing and the broadcast mentality.” (You can [...]

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