Preaching to the Converted?
You might have the feeling if you’re using Social Media that you’re preaching to the converted. I often do. Question:
How many more case studies can we read?
How many more times can the same common sense be reinterpreted in 5 different points?
How many more summarises and digest emails can we look through for the same content [...]
A Better Way For Event Sponsorship: Partnership
I talked a little with Amber Naslund (Director of Community at Radian6) at the end of last week on a new way to look at event sponsorship, after she sent our a rather wistful tweet, saying she was looking for a “better way.”
I agree with her. Let’s put ourselves in Amber’s shoes (and indeed the [...]
Scaling The Levels Of Social Communication
If a picture is worth a thousand words, then what is a tweet worth?
One of the things I persistently tell my staff is “get on the phone!” When trying to get information, sort something out, or close the loop on a contract or task, I really do hate it when people leave things to email when they [...]
Broadcasting Hypocrisy
I think Seth Godin is reading my blog. Yesterday he wrote on ‘Losing Andrew Carnegie‘ and talked about investing in people over parts. Anyone who has been reading here a while knows I’ve been talking about this a lot since October, and gaining new levels of growth by getting free what I call ‘Factory thinking‘. [...]
What can we do with our collective Like Minds?
In a world where many are caught in a Catch 22, you have to wonder, what can we do with our collective Like Minds?
If we could convert our community into connections, I bet we’d find ourselves accomplishing things we never thought possible. I know that’s where I’m finding myself at the moment.
- What change could [...]
Are you build Community or Connections?
So I’m sat here at the Like Minds Summit reflecting over the last few days at Like Minds where we’ve played host to over 300 people, and I don’t know where to start.
First off, I’m not one to chest beat and bang my own drum (as much as Chris was telling me I should), so [...]
“Our Specials” to “You’re Special”
If you’re in a Catch 22 situation, and thinking of doing the hard sell, don’t.
Selling has been replaced by serving.
If you can give the best service, then you’ll get the best sales.
Rather than talking about “Our Specials”, start talking about “You’re Special”.
Does this mean I’m saying you should soft sell? No – it means I’m [...]
Solving the Social Media Catch 22
I have an idea. Here’s the problem it solves:
You know you can help organisations with Social Media – more so than the people they put in charge of their Twitter accounts. You know how to develop strategy, integrate and operationalise it. You can manage it, and you can measure it. You can show ROI. You [...]
Times are Changing, Teams are Changing
I was at Exeter University on Wednesday listening to Professor John Bessant describe the difference between how innovation used to be, and how it is now. In the TV-industrial complex days, teams worked behind closed doors in order to hide their innovations. The rule was that a company had to have the smartest people working [...]
