Moving Forward Part 1: Creating Permission

Posted on November 10, 2009 by Scott Gould

I’m going to address over the coming weeks some of the stages of Social Media and P2P program development in order to provide a structure and direction for really three sets of people;

First, practitioners of Social Media and the even more exciting P2P (people-to-people) organisational model who can use this content in their dealings with their clients,
Secondly, for CEOs, MDs, and other c-suiters who are already doing some degree of Social Business, but want more structure,
And thirdly, for those mid-level employes in larger organisations who desperately want the organisation to start using Social Media.

Continue reading →

Making The First Move

Posted on November 9, 2009 by Scott Gould

I recently captured some thoughts from a discussion I’d had with Benjamin Ellis, a very astute consultant based in London, on the subject of business mindset and innovation. One of the things we discussed was what is known as first mover advantage – the term given to those businesses that make the first move into new innovative technologies ahead of their competitors. Continue reading →

Free From The Factory

Posted on November 5, 2009 by Scott Gould

httpv://www.youtube.com/watch?v=MpIOClX1jPE&fmt=18

In this modern day fable (if you can’t see the video, click here), notice the reoccurrence of themes we’ve been talking about: Continue reading →

Influencers And Translators

Posted on November 4, 2009 by Scott Gould

httpv://www.youtube.com/watch?v=oZUJ7D5zjxg&fmt=18

Yesterday over brunch John Harvey (Exeter City Centre Manager) was telling me about the above mentioned case of Twitter, and the offline momentum he gained from a single tweet. It’s a great (and digitool, not digitall) example of what I think is the greatest use of Social Media for business: engaging and envisioning influencers. Continue reading →

No Man Is An Island

Posted on November 3, 2009 by Scott Gould

Then why are so many so distant from each other?

For all our technology, many families, friendships, workplaces and businesses are becoming increasingly fragmented due to the weight of responsibility, the amount of business, and sea of content that we are all drowning in.

Admittedly, the island in this photo is one I’d like to live on. But I wouldn’t want to live their forever. We want people, and we want relationship. In talking about P2P (People-to-people) we recognise that distance is not the problem to relationship that it once was, due to Social Media.

The new problem, as far as I see it, is frequency. And we we have two kinds. The good kind, and the bad kind. Continue reading →