You Proved Social Media ROI. Yes, You.
Like Minds turned over £5,800. The marketing budget was £0. On Tuesday 8th September, the site was created. On Wednesday 9th, it was marketing purely through social media. The Google Analytics snapshot below shows the traffic: Who attended the event? I personally knew not even a quarter of the attendees. Through our social media marketing [...]
I'm Nobody.
It’s true. It’s not just another mantra. It’s not just a controversial, attention grabbing line. The idea for Like Minds wasn’t really mine, it was Trey’s. The business model for Like Minds wasn’t really mine, it was Drew’s. The contacts, colleagues and friends that came – the majority of those 200 weren’t mine, they were [...]
10 Tips For Creating Spreadable Service
Delivering a great customer experience is equally about sales and service. Great sales gets you market share, but great service gets you both wallet share and makes your customer a brand advocate. Pretty much every business / church / charity / individual, right now, is offering fist-clenchingly bad service – so when you serve them [...]
Lift The Restrictions
Last week I attended the launch night of Carluccio’s in Exeter. I got to talking with the PR guys who had handled the event about my freshly released New PR in 2010 framework, and to illustrate the point, I conducted a little test. I quickly tweeted if anyone had anything to ask the people at [...]
PR 2010
First I said this, then, I said this. Now, this: If you’ve arrived at reading my blog for the first time, or the first time this week, then you’ve come in the middle of a discussion on what I’m currently calling New PR, probably until a far buzzier word gets made up. This diagram above is [...]
Making It Personal
Last month, as part of Aaron+Gould’s first birthday, we gave away 3 experience consultancy sessions. On Monday, I had the opportunity of spending one of those sessions with Rick Timmis, and hear all about what he’s doing with making Customer Relationship Management (CRM) more personal and more friendly. Other than the Exeter Tweetup I held [...]
