ScottGould.me

Video: MC Hammer on Social Media

If you can’t see this video, click here, or watch on YouTube. This 20 minute talk from MC Hammer on Social Media marketing was an unexpected useful find this week for me. MC Hammer is quite the entrepreneur, so to hear a man who has been at the height of entertainment for over 30 years [...]

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How I Profile A Community’s Participation To Inform Next Actions

How I Profile A Community’s Participation To Inform Next Actions

NOTE: This will take you about 15 minutes to read and look at. I spent Monday working with a local publishing house carrying out a mix of consultation-via-workshop, in which by teaching my frameworks and case studies, we workshop the content and create a strategy for the company. It’s very much the same as what we [...]

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Video: Unmarketing

If you can’t see the video above, click here, or watch it on Vimeo. I watched this video this week by Scott Stratten (regularly known as @unmarketing), which is an hour long presentation on what Social Media is really about: social – a.k.a. relationship. You know I don’t do this often – so given that [...]

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Transparency in 2012

Transparency in 2012

This week began interestingly when I commented on a Telegraph article on the iPhone 4, which had it’s ‘10 reasons not to buy the iPhone 4‘, none of which were factually grounded. I commented saying that it was poor journalism considering it was false information, but the shock came when my comment was promptly deleted. [...]

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Video: What Social Means for Broadcast Business

If you can’t see the above video, click here. Last Friday I spoke at the second Creative Brkfst, down in Plymouth, UK, upon the kind invitation of my friend and founder of Creative Brksft, Nathaniel Davis. The video is a bit slow for the first minute or slow, as I was being introduced, but we quickly begin [...]

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Spreadability and Guidance vs Governance

If you can’t see the above video, click here, or watch it directly. I had a great chat with Sam Ford from MIT yesterday about spreadability. Turns out he and Henry Jenkins are writing a book about it, with the same ideas that I’ve been having over the last 6 months — and we didn’t [...]

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What Have You Bought, Because Of Social Media?

What Have You Bought, Because Of Social Media?

We had a great discussion on yesterday’s post, where I shared a video and we debated whether or not it made you buy the product they were advertising. Here’s the question I’d like to ask: what have you bought because of Social Media? For example: have you bought books because someone on a blog recommended [...]

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How To Sell, Today (With Video Example)

If you can’t see this video, click here, or watch it directly on Vimeo. My wife shared this video with me yesterday, so I assume it’s doing the rounds. But watch it to the end and there is a masterstroke of salesmanship. So go watch it. Done? Now, here’s what I think: The credits are [...]

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Model: The 7 Levels of Participation

Model: The 7 Levels of Participation

The above model is something I’ve been thinking about for a while – and would love to now think through with you – that aims to present some guide and scale for participation, with the goal of helping us know what level of participation to pitch for our communities or projects. My basic assumption is [...]

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My Like Minds Slides on Spreadability at WOM UK

If you can’t see the slides above, click here, or view them on Slideshare. I spoke at the Word of Mouth UK Association earlier this year on the subject of Spreadability vs Reach, but never go around to posting the slides up for you. Sorry. So if you want to learn how we do a lot of [...]

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