Let Attendees Be Participants
People remember 20% of what they hear and 70% of what they say. Creating Attendee-centric events is about letting attendees say. Other events are just ego!
If Your Blog Is REALLY Your Home, Then:
Everyone know’s Chris Brogan‘s famous analogy of a blog being like your home, where you invite people back to, and your Social Media profiles being like outposts where you meet those people in the first place. But if your blog is REALLY your home, then the implications are deeper than just bringing them to a [...]
What is the Real Asset?
In talking to some newspapers recently, I’ve started challenging people to think about what their real asset is. As information becomes more and more commoditised, and price is no longer the differentiator that it once was, rethinking what a business’ real asset is is critical to staying alive today, let alone gaining a competitive advantage. [...]
The 4 New Faces of PR
In September last year I drew up the above framework in a series of 3 blog posts looking at the coming extensions in PR that are coming and will come over the next year. You can catch up on the posts if you want to quickly: The New PR, PR, Static Wine, and Dynamic Wineskins, [...]
What Are Your Social Sales Funnels?
I’ve been re-reading this post over and over the last week. It’s a guest post by David Risley on the ProBlogger site, in which he says quite brilliantly: “I’ve been quite direct about the fact that blogs are not businesses. I believe that so many bloggers get so hung up on their medium that they haven’t [...]
4 Issues With Comments, And Why Most Blogs Are Anti-Social
Last Friday I posted a video about the gripe I have with bloggers who tag “What do you think?” onto the end of blog posts in order to make them social. What followed was a really great discussion in the comments section that I want to highlight and then add some more ideas to mixing pot. [...]
Read On + Comment »