‘Social’ as a Consumer Mindset
Being true to the form of curation, I’d like to point you to two great posts from this week. First is Loic LeMeur’s post on “The end of the traditional campaign = reach model“, in which he talks paid vs earned media and a few other things. What the post and his video both come [...]
Virtually Present: Discussing The Digital Future
Changing gears from talk about politics and the UK General Election, I’ve been meaning some time to address a topic that I’ve been thinking on for about 6 months now - namely that of Virtual Participation. What I really want to do is get the conversation started before fleshing out these ideas, so here are my main [...]
My Vote For Sale. Price: Engagement.
Yes, that’s right. My vote in the UK General Election is for sale. It just costs engagement. When I announced this on Twitter at the end of last week, my friend Martin Howitt immediately replied that my vote should be based on principles – it is a duty and a decision that is not like [...]
10 Dos and Don’ts for Social Media Campaigning in the General Election
Campaigning for the General Election in the UK is now officially underway, which coincided at the beginning of this week with two events: the first being the second reading of the Digital Economy Bill, and the second event being the happily coincidental launching of many local Members of Parliament and Councillors into some of the worst [...]
Social Means Celebration – Not Hiding
I find the Social Media world can be a contradictory one at times. One of the virtues that is extolled in this social world that we talk about is valuing people for who they are, being relevant to them, and celebrating uniqueness. Yet I find that whenever I talk about how I am a follower [...]
A #hashtag As A Platform
I spoke at WOM UK (Word of Mouth UK Association) last Thursday about Like Minds and how Spreadability is beating Reach (you can see the slides here on slideshare.net), and one of the things that I spoke on was how the Like Minds platform is the #likeminds hashtag. Today I’d like to just discuss a few [...]
