The Social / Broadcast Matrix
I wrote last week about ‘Broadcasting Social Media‘, and how many conferences are a contradiction in terms when their content is about Social Media, but they have no social interaction or discourse – just speakers broadcasting a social message. This got me thinking. If you can broadcast social, then that says something about the channel that is [...]
Mass Relationship
In the comment section of our discussion this week on Social Media not being ‘social’, Robin Dickinson and I discussed the future of conferences, namely that the future could be a future without them altogether. Robin and I have been discussing this on Skype since July and his point is, ‘why in the 21st century [...]
The Issue With Social Media Events: They Aren’t Social
Let’s be honest today. The feedback is coming in from some events running right now – SxSWi, SMWF and some reviews from Like Minds, and something is clear to me: we still are thinking top down. Yesterday Valeria Maltoni posted “SxSWi in Quotes“, which comprised mostly of people saying their favourite thing at South By [...]
Preaching to the Converted?
You might have the feeling if you’re using Social Media that you’re preaching to the converted. I often do. Question: How many more case studies can we read? How many more times can the same common sense be reinterpreted in 5 different points? How many more summarises and digest emails can we look through for [...]
A Better Way For Event Sponsorship: Partnership
I talked a little with Amber Naslund (Director of Community at Radian6) at the end of last week on a new way to look at event sponsorship, after she sent our a rather wistful tweet, saying she was looking for a “better way.” I agree with her. Let’s put ourselves in Amber’s shoes (and indeed [...]
Scaling The Levels Of Social Communication
If a picture is worth a thousand words, then what is a tweet worth? One of the things I persistently tell my staff is “get on the phone!” When trying to get information, sort something out, or close the loop on a contract or task, I really do hate it when people leave things to email when [...]
