Broadcasting Hypocrisy
I think Seth Godin is reading my blog. Yesterday he wrote on ‘Losing Andrew Carnegie‘ and talked about investing in people over parts. Anyone who has been reading here a while knows I’ve been talking about this a lot since October, and gaining new levels of growth by getting free what I call ‘Factory thinking‘. The [...]
Spreadability: The New Sensibility
In my article PR 2010 I discuss a framework that looks not at reach, depth or views but spreadability as the new sensibility for marketing. Think about it. Direct reach gets you in front of eyes. But with so much coming in front of eyes everyday, why spend so much money to be just another [...]
First, Make Everyone Feel Special: Social Media Ethics 101
I’m struggling to pick what to write about after the incredible weekend I’ve had with those of you at Like Minds. There’s so much to say – not about me – but about the mix of people from all over the world who attended both physically and virtual, both on the day and in the [...]
Solving the Social Media Catch 22
I have an idea. Here’s the problem it solves: You know you can help organisations with Social Media – more so than the people they put in charge of their Twitter accounts. You know how to develop strategy, integrate and operationalise it. You can manage it, and you can measure it. You can show ROI. [...]
Conversation About vs Conversation With
I wrote recently that Consider the worn-out ‘Social Media is a conversation‘ mantra. Yes, conversation is a part of Social Media, but not everyone wants to talk non-stop with you! Consistent conversation is a rare thing when compared to how much conversation is going on. Thinking that everyone will now post on your businesses’ Facebook Page is [...]
Are You A Builder Or A Bulldozer?
It’s easy to tear things down. I learnt as a young boy that there’s little effort and lots of joy to wrecking things. But building something takes time and hard work. It is easy to criticise and get the attention for being vocal. It’s hard to build behind the scenes, or deal with situations offline, rather than publicly point the finger.
Three Ways To Write Blog Posts
Being a preacher and a pastor, you get taught a valuable lesson when it comes to growing church by keeping your visitors and inspiring them to come back week after week. I think it applies to blogging too. You can write blog posts one of three ways: 1. Preach them full. Give everything you’ve got, [...]
