Category Archives: Social Media

The 4 New Faces of PR

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New PR 2010 Framework, Draft #1

In September last year I drew up the above framework in a series of 3 blog posts looking at the coming extensions in PR that are coming and will come over the next year. You can catch up on the posts if you want to quickly: The New PR, PR, Static Wine, and Dynamic Wineskins, and PR 2010.

To help you quckly get up to seed, the above diagram illustrates a host of media that find themselves in different places with regards to their ‘spreadability’ and their ‘relevance’. Facebook, due to it’s alogorhthyms and such, is individually relevant and highly spreadable because there are fewer restrictions on it than there are TV, which is more mass market and less individually relevant, and has more restrictions. There’s more about it here. Continue reading →

Some thoughts on Social Shopping and Click Consumerism

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httpv://www.youtube.com/watch?v=Ed5vJeaEuzA

If you can’t see the video, click here. You can see the video on YouTube.

At the moment we’re having a lot of discussions on the Like Minds LinkedIn group, and one of these discussions recently was about Facebook’s new Social Plugins and how people felt this created a new level of trust and social authority.

As you know, I did a video about this last week, in which I use lots of long words and jokes to basically point out this is move means we trust something more if we see our friends have liked it. Continue reading →

What Are Your Social Sales Funnels?

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The TornadoI’ve been re-reading this post over and over the last week. It’s a guest post by David Risley on the ProBlogger site, in which he says quite brilliantly:

“I’ve been quite direct about the fact that blogs are not businesses. I believe that so many bloggers get so hung up on their medium that they haven’t stepped back to look at the big picture. A blog is a promotional medium and a communications platform. And in order to really monetize a blog, you have to ask the question: To what end?”

This really got me thinking – What is my product? What is my end? Continue reading →

Facebook’s Cohesive Web and Postmodern Epistemology

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httpv://www.youtube.com/watch?v=cPbwRYg7OaI

If you can’t see the video, click here.

In this video (filmed by Andrew Davies, and full of The Office jokes), I stumble through attempting to explain the idea that Facebook’s new Social Plugins are a powerful step for our post modern epistemology – in other words, the way that we get information. Continue reading →

‘Social’ as a Consumer Mindset

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Social / Broadcast Matrix

Being true to the form of curation, I’d like to point you to two great posts from this week. First is Loic LeMeur’s post on “The end of the traditional campaign = reach model“, in which he talks paid vs earned media and a few other things. What the post and his video both come down to is the misuse of terms and the confusion that is created by the melange of ideas around Social Media. Continue reading →

5 Ways To Use Twitter As An Active Authority

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Recently I’ve been consulting with key leaders who are now using Twitter to extend their network, and I’ve been getting down to what are the key, daily tactics to run the Active Authority presence.

What is an Active Authority?

In my presentation on the 6 Social Media Presences, I discuss 6 different presence types that can be used by companies, brands, charities and individuals to provide 6 different forms of usefulness to their community.

The Active Authority presence is about being an authority in an area of expertise, and actively engaging your community by being personal and relational within your sphere of expertise. Most bloggers are Active Authorities because they are, well, active and authorities in their chosen subject. The best Active Authorities are, however, those who continually do the following 5 tactics:

1 – 1 in 5 Tweets are about their expertise

If I look at your Twitter page, I have to see something about your expertise above the fold, otherwise I’m not going to make the connection. There are people who have incredible skills on Twitter but you’d never know because 1] they don’t talk about it, and 2] when you follow them, you can’t see it. Continue reading →

Virtually Present: Discussing The Digital Future

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Changing gears from talk about politics and the UK General Election, I’ve been meaning some time to address a topic that I’ve been thinking on for about 6 months now - namely that of Virtual Participation. What I really want to do is get the conversation started before fleshing out these ideas, so here are my main threads of thought on this at the moment (which interestingly are all sparked from conversations with friends.) Continue reading →

My Vote For Sale. Price: Engagement.

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Yes, that’s right. My vote in the UK General Election is for sale. It just costs engagement.

When I announced this on Twitter at the end of last week, my friend Martin Howitt immediately replied that my vote should be based on principles – it is a duty and a decision that is not like buying a TV or picking which movie to watch at the weekends. Martin said that not voting devalues us, and someone else concurred, saying I should vote for the party that aligns with my values and the one that stands for what I believe in. I agree with Martin, however:

The reality is my generation doesn’t known what the parties stand for.

When you consider that all the information that most of my generation has ever needed has found its way to us through targeted advertising and customisation, the only bit of information about any political party that makes its way to me is that each party dislikes the other political parties. Continue reading →

Spreadability is Like Scattering Seeds

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[slideshare id=3565713&doc=spreadabilityvsreach-100326135459-phpapp02]

Above are the slides for the presentation I gave at WOM UK last month. If you can’t see them, click here.

What I realised, though, is that in this presentation I didn’t go through some of the failures and the trial and error not only of what we’ve faced with Like Minds, but also with spreadability as a concept across other examples.

Continue reading →