Comments on: Delivering Multi Touch And Multi Sense Strategies http://scottgould.me/delivering-multi-touch-and-multi-sense-strategies/ A thinking blog for thinking people Wed, 10 Mar 2010 04:14:32 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: The 6 Types Of Social Media Presences You’ll Meet In Heaven – scottgould.me http://scottgould.me/delivering-multi-touch-and-multi-sense-strategies/comment-page-1/#comment-470 The 6 Types Of Social Media Presences You’ll Meet In Heaven – scottgould.me Thu, 22 Oct 2009 06:52:56 +0000 http://scottgould.me/?p=622#comment-470 [...] 4. Passive Presence. Let’s say you’re having problems with your Wordpress installation – if a company has a Passive Presence model set up, you can Tweet or contact them through this. It is a contact point that alerts you, but is not actively engaging. By providing public customer support, this generates awareness as others can see how good your customer service is. This is how it generates revenue, along with also being another touch in your multi-touch strategy. [...] [...] 4. Passive Presence. Let’s say you’re having problems with your Wordpress installation – if a company has a Passive Presence model set up, you can Tweet or contact them through this. It is a contact point that alerts you, but is not actively engaging. By providing public customer support, this generates awareness as others can see how good your customer service is. This is how it generates revenue, along with also being another touch in your multi-touch strategy. [...]

]]> By: Scott Gould http://scottgould.me/delivering-multi-touch-and-multi-sense-strategies/comment-page-1/#comment-468 Scott Gould Wed, 07 Oct 2009 15:33:59 +0000 http://scottgould.me/?p=622#comment-468 Completely - far too many ppl are active on one disciple / channel / network / device, but neglect all the others. They loose a massive part of the market through it Completely – far too many ppl are active on one disciple / channel / network / device, but neglect all the others. They loose a massive part of the market through it

]]> By: Scott Gould http://scottgould.me/delivering-multi-touch-and-multi-sense-strategies/comment-page-1/#comment-919 Scott Gould Wed, 07 Oct 2009 15:33:59 +0000 http://scottgould.me/?p=622#comment-919 Completely - far too many ppl are active on one disciple / channel / network / device, but neglect all the others. They loose a massive part of the market through it Completely – far too many ppl are active on one disciple / channel / network / device, but neglect all the others. They loose a massive part of the market through it

]]> By: Alastair Banks http://scottgould.me/delivering-multi-touch-and-multi-sense-strategies/comment-page-1/#comment-467 Alastair Banks Wed, 07 Oct 2009 15:27:56 +0000 http://scottgould.me/?p=622#comment-467 Great article Scott - Making sure you're both visible and active across a number of diciplines in my opinion is vital. Although people like you and I use many of them, most of the people we connect with probably only stick to one or two at most so by limiting our use of the channels we will almost certainly miss opportunities.:) Great article Scott – Making sure you're both visible and active across a number of diciplines in my opinion is vital. Although people like you and I use many of them, most of the people we connect with probably only stick to one or two at most so by limiting our use of the channels we will almost certainly miss opportunities.:)

]]> By: Alastair Banks http://scottgould.me/delivering-multi-touch-and-multi-sense-strategies/comment-page-1/#comment-918 Alastair Banks Wed, 07 Oct 2009 15:27:56 +0000 http://scottgould.me/?p=622#comment-918 Great article Scott - Making sure you're both visible and active across a number of diciplines in my opinion is vital. Although people like you and I use many of them, most of the people we connect with probably only stick to one or two at most so by limiting our use of the channels we will almost certainly miss opportunities.:) Great article Scott – Making sure you're both visible and active across a number of diciplines in my opinion is vital. Although people like you and I use many of them, most of the people we connect with probably only stick to one or two at most so by limiting our use of the channels we will almost certainly miss opportunities.:)

]]> By: 10 Tips For Creating Spreadable Service – scottgould.me http://scottgould.me/delivering-multi-touch-and-multi-sense-strategies/comment-page-1/#comment-469 10 Tips For Creating Spreadable Service – scottgould.me Wed, 07 Oct 2009 11:08:29 +0000 http://scottgould.me/?p=622#comment-469 [...] multi-touch support. Become more accessible by also taking service issues over Facebook, LinkedIn and Twitter [...] [...] multi-touch support. Become more accessible by also taking service issues over Facebook, LinkedIn and Twitter [...]

]]> By: Scott Gould http://scottgould.me/delivering-multi-touch-and-multi-sense-strategies/comment-page-1/#comment-466 Scott Gould Tue, 06 Oct 2009 14:26:32 +0000 http://scottgould.me/?p=622#comment-466 Thanks Colin for the kind words - although let me point out that "all this is the marketing I need to do to survive" is not strictly true<br><br>Being multi-touch in the first instance just costs the time to be available through various channels. But these all SUPPORT the main message - they are not the message itself.<br><br>More important than these is having something that compels customers.<br><br>Consider this: people unite around three things:<br>1. common person<br>2. common cause<br>3. common enemy<br><br>Which are you using? Health and super living is a major cause - you need to accentuate that cause. Thanks Colin for the kind words – although let me point out that “all this is the marketing I need to do to survive” is not strictly true

Being multi-touch in the first instance just costs the time to be available through various channels. But these all SUPPORT the main message – they are not the message itself.

More important than these is having something that compels customers.

Consider this: people unite around three things:
1. common person
2. common cause
3. common enemy

Which are you using? Health and super living is a major cause – you need to accentuate that cause.

]]> By: Scott Gould http://scottgould.me/delivering-multi-touch-and-multi-sense-strategies/comment-page-1/#comment-921 Scott Gould Tue, 06 Oct 2009 14:26:32 +0000 http://scottgould.me/?p=622#comment-921 Thanks Colin for the kind words - although let me point out that "all this is the marketing I need to do to survive" is not strictly true<br><br>Being multi-touch in the first instance just costs the time to be available through various channels. But these all SUPPORT the main message - they are not the message itself.<br><br>More important than these is having something that compels customers.<br><br>Consider this: people unite around three things:<br>1. common person<br>2. common cause<br>3. common enemy<br><br>Which are you using? Health and super living is a major cause - you need to accentuate that cause. Thanks Colin for the kind words – although let me point out that “all this is the marketing I need to do to survive” is not strictly true

Being multi-touch in the first instance just costs the time to be available through various channels. But these all SUPPORT the main message – they are not the message itself.

More important than these is having something that compels customers.

Consider this: people unite around three things:
1. common person
2. common cause
3. common enemy

Which are you using? Health and super living is a major cause – you need to accentuate that cause.

]]> By: SuperLiving http://scottgould.me/delivering-multi-touch-and-multi-sense-strategies/comment-page-1/#comment-465 SuperLiving Tue, 06 Oct 2009 14:09:54 +0000 http://scottgould.me/?p=622#comment-465 Hi Scott. Yes, this is a new way of thinking for old-school internet people like me who have had a web site for 8 years, but essential for survival. I started by linking my web site to an external shopping cart. I now have an all-singing-all-dancing web site that does things all-in-one. I am now working through the multi-touch process with Newsletters, Twitter, Facebook and YouTube. Just started on Article Marketing. Still to do are RSS, Social Bookmarking and possibly podcasting. And all this is the marketing I need to do to survive. <br><br>Keep up the great blogs. You are a thought leader!<br><br>Best wishes Colin Winstanley<br><br>p.s. I'm in the picture above just left of centre. Hi Scott. Yes, this is a new way of thinking for old-school internet people like me who have had a web site for 8 years, but essential for survival. I started by linking my web site to an external shopping cart. I now have an all-singing-all-dancing web site that does things all-in-one. I am now working through the multi-touch process with Newsletters, Twitter, Facebook and YouTube. Just started on Article Marketing. Still to do are RSS, Social Bookmarking and possibly podcasting. And all this is the marketing I need to do to survive.

Keep up the great blogs. You are a thought leader!

Best wishes Colin Winstanley

p.s. I'm in the picture above just left of centre.

]]> By: SuperLiving http://scottgould.me/delivering-multi-touch-and-multi-sense-strategies/comment-page-1/#comment-920 SuperLiving Tue, 06 Oct 2009 14:09:54 +0000 http://scottgould.me/?p=622#comment-920 Hi Scott. Yes, this is a new way of thinking for old-school internet people like me who have had a web site for 8 years, but essential for survival. I started by linking my web site to an external shopping cart. I now have an all-singing-all-dancing web site that does things all-in-one. I am now working through the multi-touch process with Newsletters, Twitter, Facebook and YouTube. Just started on Article Marketing. Still to do are RSS, Social Bookmarking and possibly podcasting. And all this is the marketing I need to do to survive. <br><br>Keep up the great blogs. You are a thought leader!<br><br>Best wishes Colin Winstanley<br><br>p.s. I'm in the picture above just left of centre. Hi Scott. Yes, this is a new way of thinking for old-school internet people like me who have had a web site for 8 years, but essential for survival. I started by linking my web site to an external shopping cart. I now have an all-singing-all-dancing web site that does things all-in-one. I am now working through the multi-touch process with Newsletters, Twitter, Facebook and YouTube. Just started on Article Marketing. Still to do are RSS, Social Bookmarking and possibly podcasting. And all this is the marketing I need to do to survive.

Keep up the great blogs. You are a thought leader!

Best wishes Colin Winstanley

p.s. I'm in the picture above just left of centre.

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