Comments on: Gather what you Scatter

By: Scott Gould

Scott Gould — Mon, 19 Jul 2010 16:26:34 +0000

Sign me up!!!

By: Sam Ford

Sam Ford — Sat, 17 Jul 2010 05:50:09 +0000

And don't be surprised to see some of your thoughts in the book draft as we complete it, either…Some of your recent thinking re: spreadability is quite germane to some of our main points but explore thoughts/areas/angles we weren't looking at. BTW, NYU Press has officially accepted the book for publication, so we are aiming to finish the manuscript draft by the end of the summer and then spend the fall editing/revising. If you're game, I might send you some chapters to get your thoughts.

By: Scott Gould

Scott Gould — Wed, 14 Jul 2010 13:41:48 +0000

Glad the post was useful Howard!How do you currently 'scatter' and 'gather'?

By: Howard Shen

Howard Shen — Wed, 14 Jul 2010 11:20:44 +0000

Good blog post!I love it, it is very informative.Thank you,Howard

By: Scott Gould

Scott Gould — Tue, 13 Jul 2010 22:30:20 +0000

Hey SamGlad you agree. I'm reading some of your stuff at the moment, so expect your name to bantered around here more over the next months!Scott

By: Scott Gould

Scott Gould — Tue, 13 Jul 2010 20:51:26 +0000

Loved your post this morning – really enjoying that presentation

By: Scott Gould

Scott Gould — Tue, 13 Jul 2010 20:26:35 +0000

Malcolm, good words.I was talking with some people on Twitter the other day, trying to sum up what 'Social' is, as far as its key values.We came up with three: Participation, Resonance and Authenticity.Resonance is a huge thing. I don't spread what doesn't resonant with me.

By: Scott Gould

Scott Gould — Tue, 13 Jul 2010 20:25:11 +0000

Hey DrewUrm, of course you'd need a bigger strategy than this!What I'm proposing is a simple model that those doing business through the social web can follow. In actual fact, as we discussed the other day, these lays on top of other models that I have which makes them link together. As far as I'm concerned, i've got a create model that most businesses could follow when it comes to SOCIAL.

By: Sam Ford

Sam Ford — Tue, 13 Jul 2010 19:10:16 +0000

Completely agreed, Scott. There is no magic formula to know who you should deepen relationships with out of all those you touch from a professional networking capacity or from the perspective of outreach for a brand. To your point, developing relationships with those you gain resonance with makes sense, and those who have common interests/views/goals. That doesn't mean you ignore any audiences but those…You still want to spread your message wide and be responsive to anyone who comes to you…But you want to spend the most time with the people who are responsive, who show interest on their side, who are passionate, etc. These are all things we know in terms of personal networking, but it seems that we often lose our heads when it comes to professional networking or outreach for a brand because “marketing-think” has beaten common communication sense out of us.

By: Malcolm Sleath

Malcolm Sleath — Tue, 13 Jul 2010 15:50:16 +0000

I've been thinking about resonance and relevance in relation to the issue of spreadability. For me, relevance is a head trip. To take an example from my own work, I know that many professionals are under pressure to adjust their fees as clients try to drive down costs. (You almost stopped reading there didn't you!) Resonance, on the other hand, has more to do with gut feel. So, when clients attempt to drive down costs: “I feel unappreciated!”.Question: Are relevance and resonance keys to spreadability? RATM had rebellious resonance, but it also addressed an issue that people saw as relevant – 'Who is really in charge here?'Sense? Rambling?