Comments on: How I Profile A Community’s Participation To Inform Next Actions

By: Scott Gould

Scott Gould — Wed, 14 Jul 2010 13:45:14 +0000

Thanks Kristof. There's more here that I'll be unpacking over the coming weeks. Tweetreports is a major tool here!

By: Kristof

Kristof — Wed, 14 Jul 2010 06:20:02 +0000

Hi Scott – The 7 levels looks like a really great way to get a handle on a community. Reminds me of the process a person goes through in the buying cycle.Thanks for sharing and for the link!

By: Scott Gould

Scott Gould — Fri, 09 Jul 2010 04:26:13 +0000

Jeff – sure – they are very good conversation starters! Will think these things through. They are harder to quantify for sure!I've got a stack of your blogging to catch up on – will get to it soon!Scott

By: JeffHurt

JeffHurt — Fri, 09 Jul 2010 03:55:47 +0000

I should have said those were rhetorical questions just to spark conversations and not ones you had to imediately answer! Also, I was wondering if you meant measuring participation from a community perspective on your own site or for your clients. Thanks for clarifying.

By: Scott Gould

Scott Gould — Fri, 09 Jul 2010 03:06:49 +0000

Hey JeffFirst of all, many thanks for the comment, and the kind remarks. As you know, I greatly value your insights and your writings, so thank you!I don't measure *this* community to this extent. For other communities, then yes, it can be done. Many tools like PostRank are making this a lot easier and more automated. The initial measurement – which clients want – is very useful and provides a benchmark.Empowerment – whether here or with clients or anywhere – must happen. Empowerment, I find, begins when 'competition' – level 3 – where a lot more discussion is taking place and self-moderation kicks in because the content is being socially sourced. (More on this in a future framework Your slew of questions – that require practical answers – they would go in a community management model, right?I know where they go, I know how it develops – but I haven't got it written down.This model maps over another framework, about 'scattering', 'gathering' and 'mattering', in which I can tie off some of these answers to your questions.WIll check out the video and get back to you on what I learn!

By: JeffHurt

JeffHurt — Fri, 09 Jul 2010 02:29:24 +0000

As usual, which is a good thing, your article causes me to pause, reflect and think. Sometimes I can't respond immediately at the end of my first or second reading as I need to “chew the cud,” percolate and meditate on what you are saying. That's a good thing. You challenge me. So how do you profile that level of participation if I don't respond? You can't. You have no idea of the impact you have on me.Two things come to my mind:1) Wow, that is a lot of responsibility on you to maintain, nurture and grow your community. That burden must be huge. Profiling alone could take a good chunk of time, much less designing strategies to get others to participate at some new level. At what point do you begin to empower your community members to help nurture and cultivate with you? When and how do you empower your community members to help each guide, lead, share and work with each other? And does that happen on your space or are they doing that somewhere else?And what are you doing to help harvest the community, reinforce and recognize valuable community contributions to drive engagement?Seems like you would want to have others help share the load, stand in the gap, be “king & queen makers,” and help grow the community? 2) A final thought about lurkers…the consumers…as you call them. If you've not seen this video, take four minutes and watch it. It places a new value on lurkers and when your data doesn't show real impact…http://www.youtube.com/watch?v=t_2MNDku4lk&feat…

By: Scott Gould

Scott Gould — Thu, 08 Jul 2010 21:05:31 +0000

No worries

By: simstewart

simstewart — Thu, 08 Jul 2010 19:22:03 +0000

ok, makes sense, thanks for the help.

By: Scott Gould

Scott Gould — Thu, 08 Jul 2010 18:21:56 +0000

Let me see what I can do. They'd only measure if you were their client, so perhaps what is better is if I can glean what they do and then share that?

By: simstewart

simstewart — Thu, 08 Jul 2010 17:37:46 +0000

Thanks, Scott, I'd be interesting in speaking to 1000heads about this. If you think they can help us please do ask someone to drop me a line. Best, Sim