Comments on: Influencers And Translators http://scottgould.me/influencers-and-translators/ A thinking blog for thinking people Thu, 11 Mar 2010 16:12:55 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: 10 Insights Into Guidance, As Opposed To Goverance – scottgould.me http://scottgould.me/influencers-and-translators/comment-page-1/#comment-541 10 Insights Into Guidance, As Opposed To Goverance – scottgould.me Thu, 12 Nov 2009 14:45:27 +0000 http://scottgould.me/?p=811#comment-541 [...] requires influencers. It’s not enough to have vision or passion – there must be the influencers and translators who bring their followings to the table. Case in point: @ilico invited me to #1pound40 and [...] [...] requires influencers. It’s not enough to have vision or passion – there must be the influencers and translators who bring their followings to the table. Case in point: @ilico invited me to #1pound40 and [...]

]]> By: Free From The Factory – scottgould.me http://scottgould.me/influencers-and-translators/comment-page-1/#comment-535 Free From The Factory – scottgould.me Thu, 05 Nov 2009 09:10:54 +0000 http://scottgould.me/?p=811#comment-535 [...] People not Parts [...] [...] People not Parts [...]

]]> By: jonathanalder http://scottgould.me/influencers-and-translators/comment-page-1/#comment-637 jonathanalder Thu, 05 Nov 2009 01:43:50 +0000 http://scottgould.me/?p=811#comment-637 Hi Scott<br><br>Good article and nice interview with John. You're absolutely right about the value of 'influencers'. We realised fairly early on as a business that we couldn't talk to enough people (with enough credibility), but there were people out there who could do that for us. When we measured where the largest percentage of our new business was coming from it was via those influencers. But that's offline - so now we need to transfer that same strategy online. I'll be sure to share the results!<br><br>Jonathan<br><br>P.S. The Panatone is good at Carluccios, isn't it! Hi Scott

Good article and nice interview with John. You're absolutely right about the value of 'influencers'. We realised fairly early on as a business that we couldn't talk to enough people (with enough credibility), but there were people out there who could do that for us. When we measured where the largest percentage of our new business was coming from it was via those influencers. But that's offline – so now we need to transfer that same strategy online. I'll be sure to share the results!

Jonathan

P.S. The Panatone is good at Carluccios, isn't it!

]]> By: Scott Gould http://scottgould.me/influencers-and-translators/comment-page-1/#comment-539 Scott Gould Wed, 04 Nov 2009 15:26:51 +0000 http://scottgould.me/?p=811#comment-539 Thanks for the kind words Ann! Thanks for the kind words Ann!

]]> By: Scott Gould http://scottgould.me/influencers-and-translators/comment-page-1/#comment-538 Scott Gould Wed, 04 Nov 2009 15:20:08 +0000 http://scottgould.me/?p=811#comment-538 Glad you enjoyed - it was filmed spare of the moment on my phone, hence the quality Glad you enjoyed – it was filmed spare of the moment on my phone, hence the quality

]]> By: annholman http://scottgould.me/influencers-and-translators/comment-page-1/#comment-537 annholman Wed, 04 Nov 2009 15:09:56 +0000 http://scottgould.me/?p=811#comment-537 Great article Scott. You have hit the nail on the head. The old economic structure (the factory) is broken, it's just not sustainable anymore. Existing business models must be challenged as does existing thinking.<br><br>You are right, know the influencers, these can literally become your promoters in the customer loyalty process. Your article points out the mistakes we are still making, trying to fit old thinking into the new way of doing business. Great article Scott. You have hit the nail on the head. The old economic structure (the factory) is broken, it's just not sustainable anymore. Existing business models must be challenged as does existing thinking.

You are right, know the influencers, these can literally become your promoters in the customer loyalty process. Your article points out the mistakes we are still making, trying to fit old thinking into the new way of doing business.

]]> By: irinakremin http://scottgould.me/influencers-and-translators/comment-page-1/#comment-536 irinakremin Wed, 04 Nov 2009 14:51:58 +0000 http://scottgould.me/?p=811#comment-536 Good interview, thank you for sharing, the audio quality is lousy though :-) What camera was used for that? Good interview, thank you for sharing, the audio quality is lousy though :-) What camera was used for that?

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