http://scottgould.me/marketing-101-get-people-talking/ Thu, 08 Dec 2011 04:29:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://scottgould.me/marketing-101-get-people-talking/#comment-963 Scott Gould Fri, 09 Oct 2009 20:32:43 +0000 http://scottgould.me/?p=635#comment-963 Thanks Jamie - as always - for your additionsWe have to ensure the base line message is there - otherwise we get caught thinking that 'Features' are benefits. Thanks Jamie – as always – for your additionsWe have to ensure the base line message is there – otherwise we get caught thinking that 'Features' are benefits.

]]> http://scottgould.me/marketing-101-get-people-talking/#comment-965 Scott Gould Fri, 09 Oct 2009 20:32:43 +0000 http://scottgould.me/?p=635#comment-965 Thanks Jamie - as always - for your additionsWe have to ensure the base line message is there - otherwise we get caught thinking that 'Features' are benefits. Thanks Jamie – as always – for your additionsWe have to ensure the base line message is there – otherwise we get caught thinking that 'Features' are benefits.

]]> http://scottgould.me/marketing-101-get-people-talking/#comment-962 JamieLee Fri, 09 Oct 2009 19:34:57 +0000 http://scottgould.me/?p=635#comment-962 Scott, Love this direct approach. It's so simple, it's brilliant. Too often, marketers get caught up in all the details - the technology, the platform, the specific messaging. Each of those is imporatant in its own right, but if you don't "get" the big picture - that you need to give people something to talk about - it's all for naught. Nice way to get the gears turning on a Friday morning! Scott, Love this direct approach. It's so simple, it's brilliant. Too often, marketers get caught up in all the details – the technology, the platform, the specific messaging. Each of those is imporatant in its own right, but if you don't “get” the big picture – that you need to give people something to talk about – it's all for naught. Nice way to get the gears turning on a Friday morning!

]]> http://scottgould.me/marketing-101-get-people-talking/#comment-964 JamieLee Fri, 09 Oct 2009 19:34:57 +0000 http://scottgould.me/?p=635#comment-964 Scott, Love this direct approach. It's so simple, it's brilliant. Too often, marketers get caught up in all the details - the technology, the platform, the specific messaging. Each of those is imporatant in its own right, but if you don't "get" the big picture - that you need to give people something to talk about - it's all for naught. Nice way to get the gears turning on a Friday morning! Scott, Love this direct approach. It's so simple, it's brilliant. Too often, marketers get caught up in all the details – the technology, the platform, the specific messaging. Each of those is imporatant in its own right, but if you don't “get” the big picture – that you need to give people something to talk about – it's all for naught. Nice way to get the gears turning on a Friday morning!

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