What is the Real Asset?
In talking to some newspapers recently, I’ve started challenging people to think about what their real asset is. As information becomes more and more commoditised, and price is no longer the differentiator that it once was, rethinking what a business’ real asset is is critical to staying alive today, let alone gaining a competitive advantage. [...]
What ‘Social’ Means For ‘Broadcast’ Businesses
Creative Breakfast, Friday 4th June, Plymouth. 8:00am – 9:30am.
The 4 New Faces of PR
In September last year I drew up the above framework in a series of 3 blog posts looking at the coming extensions in PR that are coming and will come over the next year. You can catch up on the posts if you want to quickly: The New PR, PR, Static Wine, and Dynamic Wineskins, [...]
What Are Your Social Sales Funnels?
I’ve been re-reading this post over and over the last week. It’s a guest post by David Risley on the ProBlogger site, in which he says quite brilliantly: “I’ve been quite direct about the fact that blogs are not businesses. I believe that so many bloggers get so hung up on their medium that they haven’t [...]
‘Social’ as a Consumer Mindset
Being true to the form of curation, I’d like to point you to two great posts from this week. First is Loic LeMeur’s post on “The end of the traditional campaign = reach model“, in which he talks paid vs earned media and a few other things. What the post and his video both come [...]
4 Issues With Comments, And Why Most Blogs Are Anti-Social
Last Friday I posted a video about the gripe I have with bloggers who tag “What do you think?” onto the end of blog posts in order to make them social. What followed was a really great discussion in the comments section that I want to highlight and then add some more ideas to mixing pot. [...]
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