A Tale Of Two Case Studies: Amazon, Pepsi, and Tangible Intangibles
2009 ended and 2010 began with two huge headlines for the mainstream adoption of Digital and Social Medias, on the back of what I documented last week as what I consider will be looked back on as a landmark case study with Rage Against The Machine’s Christmas Number 1 victory over the X-Factor. I’ll go [...]
2010: Make Sense, Or Die
Everyone’s giving their predictions for 2010. Here’s mine: Make Sense Or Die. There’s too much content, both online and offline, for everyone to cohabit – meaning those that lack clarity will, by the end of 2010, die. Furthermore those who aren’t making sense probably don’t have much money left to continue not making any sense, [...]
Leadership and Management in Social Media
I’ve been thinking and writing for a little while now about the underlying concepts of Social Media – stuff that I keep on insisting to people are the ‘bigger concepts’ that are regardless of tools, much of which enters the realm of cultural and economic commentary. I started examining the change from an industrial economy [...]
The Problem With ‘The Last Tweet Of 2009′
I’ve been seeing lots of Businesses on Twitter saying “this is our last tweet of 2009″, mostly around December 22/23 – before the office closes for two weeks. Given that Twitter is more about augmented reality than blogging (it’s even changed in some circles from ‘micro-blogging’ to ‘micro-media’), then isn’t saying “this is our last [...]
Give This Christmas
It’s Christmas. I’ve been celebrating all week with friends, family and new faces. The whole reason why we work so hard is to be able to first of all make a difference, and secondly to enjoy it. So I’m taking the time to do enjoy my labour. Also, every Christmas my friends and I at [...]
4 Flaws To Learn From Eurostar
So there’s lots of buzz right now about Eurostar’s mass travel delays following a train failure mid-Channel Tunnel, and the subsequent issues surrounding the handling of their Social Media presence by self-called ‘Conversation Agency’ We Are Social. I am not intending to repeat much of what’s already been said, nor lay out the background of [...]
Rage Against The Machine: The Case Study In Spreadability vs Reach
In case you didn’t know, the UK is experiencing, right now, one of the greatest Social Media case studies ever. The headline and subtext from the BBC is this: “Rage Against the Machine beat X Factor winner in charts: Rock band Rage Against the Machine have won the most competitive battle in years for the Christmas [...]
A Saturday Side Thought: How Much Is Too Much?
I’m a reader. I read books, blogs, magazines, websites, etc. Yet, I have thousands of unread items in Google Reader. I only regularly read a handful of blogs despite the number I’ve subscribed to (and indeed, do get value from when I do get around to reading) – and tend to skim read most of [...]
Under Promise, Over Deliver
When I started working at my Church in 2003 I quickly learnt that the largest part of my work, both in the office and on Sundays (game day), was one of managing expectations. Thus when I repeatedly failed in delivering expectations, I learnt the further lesson that expectation is closely linked with communication – or [...]
Handing Off vs Signing Off
One of the most significant challenges in 2010 and realtime is the inability for agencies to function in the traditional mode of signing things off. PR, Marketing and Ad agencies typically, when writing copying, releasing images, video, etc, for a client, have it all signed off. This is a way of providing protection – for [...]
