Recently I’ve been consulting with key leaders who are now using Twitter to extend their network, and I’ve been getting down to what are the key, daily tactics to run the Active Authority presence.
What is an Active Authority?
In my presentation on the 6 Social Media Presences, I discuss 6 different presence types that can be used by companies, brands, charities and individuals to provide 6 different forms of usefulness to their community.
The Active Authority presence is about being an authority in an area of expertise, and actively engaging your community by being personal and relational within your sphere of expertise. Most bloggers are Active Authorities because they are, well, active and authorities in their chosen subject. The best Active Authorities are, however, those who continually do the following 5 tactics:
1 – 1 in 5 Tweets are about their expertise
If I look at your Twitter page, I have to see something about your expertise above the fold, otherwise I’m not going to make the connection. There are people who have incredible skills on Twitter but you’d never know because 1] they don’t talk about it, and 2] when you follow them, you can’t see it. Continue reading →
I’ve been re-reading this post over and over the last week. It’s a guest post by David Risley on the ProBlogger site, in which he says quite brilliantly:
