ScottGould.me

Video: What One Man Can Do For God

A lot. Mix faithfulness with tenacity and you see this one man did amazing things, not for himself, but for God: If you can’t see the above video, click here, or watch directly on YouTube. This video convicts me as a Christian, as a marketer who understands that what should drive us is a genuine [...]

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What Is Social? Well…

What with starting work this week on a manuscript for a book – “Social” being the working title – I want to share some of the content that I will make up the backbone of the book that I haven’t made public until now, as it’s been reserved for paying clients only. If you can’t [...]

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I’m Back!

If you can’t see the above video, click here, or watch direct on YouTube. Hello friends — I am back from Spain (36°C) to the glorious English summer of clouds and rain. Certainly I am very, very rested and relaxed. I did no work except on the first two days, and for the majority of [...]

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A Conversation With Me and Andrew Pickering

I had the pleasure last month of having a conversation with Professor Andrew Pickering from Exeter University, on the subject of “where do good ideas come from?” The conversation was the latest in a range of interviews at Imperica, a smart new project by the renowed Paul Squires which “tracks a number of disciplines, wraps [...]

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Video: How McDonalds Turned It Around

If you can’t see the video above, click here. I recently found MeetTheBoss.tv – a site full of interviews with executives from organisations and brands you know, and some you don’t. It takes a bit of time to go through, and you have to sign up to see the full length videos, but it is [...]

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Producing Proof

Producing Proof

My good friend Munya Hoto once told me that we live to produce proof. I like that. It means that we live to produce physical proof of what we believe. When I started out as a consultant two years ago, I had some proof, but it wasn’t clearly documented. The first thing to do is [...]

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The Key To Creating A Compelling Experience

The Key To Creating A Compelling Experience

 Branding used to be all about market differentiation. When I saw your logo, read your brand promise, and used your products, the idea was that I felt different about your offering than I about your competitors offering. That’s the way it used to be. Today, we switch on the TV, and it’s often a hard [...]

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Understanding Value In A Share-Economy

We had a discussion recently on sharing and creating content, and I asked the question “are you afraid to give it away?” There were some exceptional comments, but this one from Malcolm Sleath opened up a whole lot of understanding for me on what value really is in a share-economy. I think share-economy is also the operative [...]

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Old Spice: Put All The Kids In The Show, and…

Old Spice: Put All The Kids In The Show, and…

… and all the parents come to see them perform. It’s a trick as old as time, and a trick that schools have been using for years. When it comes to getting people to attend the school play, there is no better way than making sure you give every kid a part — because then [...]

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