Broadcasting Hypocrisy
I think Seth Godin is reading my blog. Yesterday he wrote on ‘Losing Andrew Carnegie‘ and talked about investing in people over parts. Anyone who has been reading here a while knows I’ve been talking about this a lot since October, and gaining new levels of growth by getting free what I call ‘Factory thinking‘. [...]
You’ve Got A Heart, A Wallet, And Contacts – So Use Them
Last week Matt Young presented the Have A Heart Appeal as one of our Endeavours at Like Minds.
The aim is simple: to raise £1,000 for the Starlight Children’s Foundation, whose aim is to basically grant the wishes of terminally ill children.
I’m not asking you to have a heart because I know you have one. I’m [...]
What can we do with our collective Like Minds?
In a world where many are caught in a Catch 22, you have to wonder, what can we do with our collective Like Minds?
If we could convert our community into connections, I bet we’d find ourselves accomplishing things we never thought possible. I know that’s where I’m finding myself at the moment.
- What change could [...]
Wax On, Wax Off: Headfake Marketing, Without Marketing
Jim offers a great idea. He knows it’s good, but unfortunately a lot of people just don’t quite get it and therefore aren’t buying it. Jim is frustrated day after day when he sees how his ideas could be used by people in his community, but because he can’t communicate it, and because the community [...]
Spreadability: The New Sensibility
In my article PR 2010 I discuss a framework that looks not at reach, depth or views but spreadability as the new sensibility for marketing.
Think about it. Direct reach gets you in front of eyes. But with so much coming in front of eyes everyday, why spend so much money to be just another message?
The [...]
First, Make Everyone Feel Special: Social Media Ethics 101
I’m struggling to pick what to write about after the incredible weekend I’ve had with those of you at Like Minds. There’s so much to say – not about me – but about the mix of people from all over the world who attended both physically and virtual, both on the day and in the [...]
Are you build Community or Connections?
So I’m sat here at the Like Minds Summit reflecting over the last few days at Like Minds where we’ve played host to over 300 people, and I don’t know where to start.
First off, I’m not one to chest beat and bang my own drum (as much as Chris was telling me I should), so [...]
It’s (Still) All About People
Fact.
See you at Like Minds today.
“Our Specials” to “You’re Special”
If you’re in a Catch 22 situation, and thinking of doing the hard sell, don’t.
Selling has been replaced by serving.
If you can give the best service, then you’ll get the best sales.
Rather than talking about “Our Specials”, start talking about “You’re Special”.
Does this mean I’m saying you should soft sell? No – it means I’m [...]
