Video: What One Man Can Do For God
A lot. Mix faithfulness with tenacity and you see this one man did amazing things, not for himself, but for God: If you can’t see the above video, click here, or watch directly on YouTube. This video convicts me as a Christian, as a marketer who understands that what should drive us is a genuine [...]
I’m Back!
If you can’t see the above video, click here, or watch direct on YouTube. Hello friends — I am back from Spain (36°C) to the glorious English summer of clouds and rain. Certainly I am very, very rested and relaxed. I did no work except on the first two days, and for the majority of [...]
Using Social Media to Extend and Enhance Offline Events and Experiences
unGeeked Elite Retreat, 12 – 14 May 2011, Chicago.
Producing Proof
My good friend Munya Hoto once told me that we live to produce proof. I like that. It means that we live to produce physical proof of what we believe. When I started out as a consultant two years ago, I had some proof, but it wasn’t clearly documented. The first thing to do is [...]
The Key To Creating A Compelling Experience
Branding used to be all about market differentiation. When I saw your logo, read your brand promise, and used your products, the idea was that I felt different about your offering than I about your competitors offering. That’s the way it used to be. Today, we switch on the TV, and it’s often a hard [...]
Old Spice: Put All The Kids In The Show, and…
… and all the parents come to see them perform. It’s a trick as old as time, and a trick that schools have been using for years. When it comes to getting people to attend the school play, there is no better way than making sure you give every kid a part — because then [...]
