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Three Ways To Write Blog Posts

Three Ways To Write Blog Posts

Being a preacher and a pastor, you get taught a valuable lesson when it comes to growing church by keeping your visitors and inspiring them to come back week after week. I think it applies to blogging too.
You can write blog posts one of three ways:
1. Preach them full.
Give everything you’ve got, and then give [...]

Do You Believe In A Flat Social Media Earth?

Do You Believe In A Flat Social Media Earth?

One of the mantras of Social Media advocates (of which I’m one) is the flatenning effect. It’s what I noticed a year ago (and wrote about here) when I was able to speak directly to directors, CEOs, managers and decision makers without getting asked “And who are you?” by a secretary before being refused to [...]

Building Community Part 1

What follows is what I have observed about building community over the last 10 years. There are 10 steps, each of which builds on the other, but can always be revisited. Today is part 1 and the first 3 steps.
1. Prepare
Before any discussion of community there must be personal preparation. Because community is relationship around [...]

People-To-People: A Few Thoughts

People-To-People: A Few Thoughts

The above photo was a long time coming. That was last Friday when finally, after 9 months since we first attempted to meet, Farhan and I finally shook hands. It’s an interesting thing, this photo, and it ties together a few thoughts I’ve been having over the recent weeks on People-to-People which I’d like to [...]

The Good, The Bad, And The Boring

If you can’t see the above video, click here.
Compelling is not synonymous with what is good. My favourite book, the Bible, records some pretty bad stuff. Bad, but compelling. In business we want to create good experiences. Actually, scratch that — we want to create great experiences. But the reality is that in life, it [...]

Social Media Planning, In 4 Phases

Part of my commitment on this blog (and a commitment I require every Like Minds speak to fulfil) is providing IDEA: inspiration, decision-making information, examples, and calls to action.
Today I’m just dishing out some decision making information to assist you in drawing up Social Media programs.
What follows are 4 phases from 50,000 to the ground. Note: this [...]

A 7 Year Old Does Social Media Better Than The Rest Of Us

This melts my heart, and it convicts me at the same time. A 7 year old boy by the name of Charlie Simpson saw the Haiti disaster, aimed to raise £500 by cycling his bike (that would be awesome enough in the first place), and then goes and raises £70,000. You can read it on BBC News [...]

The Pitfall of the Overestimation of Participation

For a long time when it came to consulting in digital marketing, I’d be asked what the best thing to do was to achieve a loose objective, and I’d in turn provide the usual no-brainer advice of giving the voice to the people, providing value, suggesting a permission asset, getting retweets, blah blah blah.
I can’t [...]

Friendship 2.0 and Beyond

There’s a great discussion going on right now at my friend Robin Dickinson’s blog on “Building Relationships: A Question of Quality Over Quantity” (go and read it!)
Today I’m hoping we can pick up on a key topic that has risen from the comments on Robin’s post, mainly about what I guess is easiest to describe [...]

100 Blog Posts On, My Number One Lesson

100 Blog Posts On, My Number One Lesson

My number one lesson: That it’s better to have connection than community if you want to achieve greatness.