ScottGould.me

B2B & Social Media: Provide A Solution

You’ve probably heard at one point or another the question “does Social Media work for B2B?” Perhaps you’re even asking it yourself. One of the main things that helped with me this is a post by Dan Blank called “Creating Interest vs Providing Solutions” from late last year. Dan says a number of pertinent things [...]

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Break It!

Break It!

This isn’t for everyone, so if you’re not the daring type of person, then go and read something else and save yourself the stress. However, if you are a thinking person who likes to push the envelope that little bit further with each new thing you do, then this will be right up your street. [...]

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The End Of The Age Of Content, Part 2

The End Of The Age Of Content, Part 2

The last time we talked about the end of the age of content was in April this year, for me best summarised by one of my favourite quotes of the year from Jeff Jarvis: The great stuff is already out there. Why remake it, except for ego? Content is becoming has become a commodity. As [...]

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Video: What Do Consumers Really Want?

If you can’t see the above video, click here, or watch it directly on YouTube. Today I’m sharing a video that changed my life. I watched this in February 2009 when on a weekend break in Cornwall, and as I saw Joe Pine’s TED Talk on The Experience Economy, it resonated deeply within me because it explained [...]

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Together

Together

It’s a concern of mine that despite all our social media, people still don’t do things together. Words like community, team, collaboration, relational, participatory, social – they are all over Twitter, but then when you share these links or comment on these posts, do you get a reply? When you ask people not what they [...]

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Build Not Buy

As MasterCard have told us, there are some things money can’t buy: You can buy a house, but you make a home You can buy a car, but you learn to drive You can pay for a good wedding, but that doesn’t make you a good husband You can buy a ball, but it doesn’t [...]

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Your Business, Ubiquitous

Your Business, Ubiquitous

The idea of having your business everywhere might not be the ideal for everyone, but for businesses that are building communities, offering servies, or leading tribes, we have to discuss ubiquitous business. With the virtual/physical, online/offline worlds becoming so merged together, not only through the mobile, but through other home media devices, advertising, in store [...]

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I Don’t Talk Down To You

I was chatting to Julian Summerhayes yesterday and noting how many blog posts out there talk down to you. I don’t know if you agree, but let my quickly paint the picture I have of it: They write as if they are teaching you, and you need them to say everything for you to understand, [...]

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Social Innovation, Broadcast Duplication

If you can’t see the above video, click here, or watch it directly on YouTube. We talked yesterday about Innovation Over Tradition, but there is a danger is that in not understanding what the ‘traditions’ here are, and then moving away from anything that doesn’t seem ‘techie’ or ‘new’. I believe that Social (the mindset [...]

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Innovation Over Tradition

Innovation Over Tradition

Have you ever wondered how on earth moving your mouse makes a little pointer move across your screen? I actually don’t know, but I do know that the mouse, and the idea of a Graphical User Interface (GUI) were both controversial and criticised whilst they were being developed. Why? They changed the way things were [...]

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