ScottGould.me

Video: Fashion and Technology Adoption

If you can’t see the above video, click here, or watch direct on YouTube. I had a great chat with Ed Barrow from Idio recently, in which Ed talked about fashion as one of the most powerful devices we know for bringing about mass market adoption. Watching this video, you’ll get some valuable insights into [...]

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Get In The Arena

Most churches have passive banners from the 1980′s of Jesus on their walls. We have this quote by Roosevelt on a giant 4 x 3 metre banner I designed: It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have [...]

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Robin’s Thoughts on Maintenance

Robin’s Thoughts on Maintenance

In our discussion recently on “it’s easier to obtain than maintain“, we looked at how we deal with the everyday ‘boring’ work, considering most of us are type A, driven, motivation fuelled people. One comment really stuck at as having a lot of gold in, from my dear friend Robin Dickinson. (It’s not the first [...]

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Case Study: Value-Based Blogging

Case Study: Value-Based Blogging

Today I want to open up the guts of this blog and show you with stats, number and benchmarks the return of a value-based approach to blogging. My hope is that my transparency and openness will inspire you to go away and stop competing for retweets in the volume-based game and grasp what rich relationship [...]

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Change is the Essence of Growth

Change is the Essence of Growth

A note today about change. Change is the essence of growth. To not change – that is truly destructive. Change means we are fresh, focussing tighter. Something that Julien Smith spoke about on his blog recently too. Of course, the typically participator at this blog is someone who is changing regularly. My question then is how do [...]

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Are You Guiding Or Governing?

Are You Guiding Or Governing?

I was having a leadership discussion yesterday and the dilemma came up of wanting to have organic growth, but at the same time control the organic growth with checks and balances to ensure the brand wasn’t tarnished. It’s a discussion I’m sure many of you have had: whilst you respect your community or audience and [...]

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It’s Easier To Obtain Than Maintain

It’s Easier To Obtain Than Maintain

Here’s a thought to kick off the week: is it easier to obtain than maintain? For example: I find it easier to start and lead something, than managing it once it has been bult. Like Minds is always growing (check out our latest addition) – so I’m not so much maintaining it as I am [...]

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Video: Not Viral, Spreadable

If you can’t see the above video, click here, or view it directly on Vimeo. In the vein of sharing videos over the weekend, this week I have is an exceptional presentation from Sam Ford, Joshua Green and Henry Jenkins that looks at “moving from sticky to spreadable: the antidote to viral marketing and the broadcast mentality.” (You can [...]

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Three Things We Need To Give

Thinking on from our discussion last week on The Fight Our Youth Face, I wanted to share the three things that I believe we need to give to the young people around us. Working with interns everyday, these have been the basis of what I’ve been doing for 7 years. 1. Exposure It’s vital that [...]

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If You Had To Start Again

If You Had To Start Again

I was having lunch with someone the other day who was asking about becoming an Active Authority – someone who uses social media to actively engage people in a particular subject by demonstrating their expertise and authority in said subject. Think Olivier Blanchard. When Olivier talks about brand management and social media management, people stop [...]

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