3 Social Strategies For Small and Big Business
How many of you remember the Social / Broadcast Matrix? If you don’t, you can quickly catch up, or just follow the diagram below and I’m sure you’ll get the gist: The Social / Broadcast Matrix says that there are four configurations for media, based on whether your channels and your content is social and/or [...]
If Nate Gave His Life…
I don’t post twice a day or make pleas, but this must take priority. Last night, my friend Stephanie Rudat shared this link. It’s a memorial website to Nate Henn, an American who died on Sunday in a terrorist attack in Uganda whilst working directly with children to alleviate the terror that is “children soldiers.” [...]
The Myth of the Personal Digital Brand
I wrote on Saturday about The Fight Our Youth Face, discussing the problem that too much choice for our young people has a paralysing effect, and that there isn’t a strong focus on transferable skills. We talked a while ago about ‘building the kingdom’ – looking at how a strong team is made up of [...]
Gather what you Scatter
Note: this is a bit of conceptual peice today, based on things we’ve been discussing on this blog for a while. If you don’t quite get it, read the posts that I’ve linked to and you’ll get the full picture. I’ve written a bit over the last months about spreadability being the way that people [...]
What’s In A Name?
I love this blog. I love the comments that you, the participants, bring. Last week’s post on What I Learned From Chris Brogan contained some exceptional comments that were full of value and utility. One particular thread was very insightful, along the lines of remembering people’s names. As I said, it’s something that Chris did really [...]
The Fight Our Youth Face
The more and more time I spend with young people (having just graduated from that class when I turned 26 last year), the more and more I realise how big a fight there is that they face – and they don’t even know it yet. Since when I got into working with youth in 2003 [...]
The Value of a Value Approach
You all know that I am sold out on having a value-based approach to, well, just about everything. A value based approach is about giving more of you to people and developing deeper relationships, rather than having your thumbs in 101 pies. By not giving lots of little, but less of more, you can build [...]
What I Learned From Chris Brogan
If you can’t see this video, click here, or watch on YouTube. When we had Chris over for the Like Minds Conference in February, I had the pleasure of watching Chris operate and also spending some time with him too. I have no doubt that many cynical Brits were waiting to see if he’d walk [...]
How I Profile A Community’s Participation To Inform Next Actions
NOTE: This will take you about 15 minutes to read and look at. I spent Monday working with a local publishing house carrying out a mix of consultation-via-workshop, in which by teaching my frameworks and case studies, we workshop the content and create a strategy for the company. It’s very much the same as what we [...]
