Rage Against The Machine: The Case Study In Spreadability vs Reach
In case you didn’t know, the UK is experiencing, right now, one of the greatest Social Media case studies ever. The headline and subtext from the BBC is this: “Rage Against the Machine beat X Factor winner in charts: Rock band Rage Against the Machine have won the most competitive battle in years for the Christmas [...]
A Saturday Side Thought: How Much Is Too Much?
I’m a reader. I read books, blogs, magazines, websites, etc. Yet, I have thousands of unread items in Google Reader. I only regularly read a handful of blogs despite the number I’ve subscribed to (and indeed, do get value from when I do get around to reading) – and tend to skim read most of [...]
Under Promise, Over Deliver
When I started working at my Church in 2003 I quickly learnt that the largest part of my work, both in the office and on Sundays (game day), was one of managing expectations.
Thus when I repeatedly failed in delivering expectations, I learnt the further lesson that expectation is closely linked with communication – or the [...]
Handing Off vs Signing Off
One of the most significant challenges in 2010 and realtime is the inability for agencies to function in the traditional mode of signing things off.
PR, Marketing and Ad agencies typically, when writing copying, releasing images, video, etc, for a client, have it all signed off. This is a way of providing protection – for both [...]
On Finally Becoming A Social Media Guru
Today is a day greater than my birthday.
Today I can finally lay claim to a level of stature that few can. For today I have, in the words of that great guru before me, now been blogging for ’six whole months’. Oh joy of joys!
But in all honesty, and amongst the mockery, is a self-proclaimed [...]
What The World Needs
Ok, so perhaps not ‘what the world needs’, but I do want to ask the question, what are the needs from the blogging / thought leadership community?
I haven’t written here for about three weeks now (hi, welcome back me, BTW.) One part of it is busyness – which means that, unfortunately, I have placed communication [...]
Sucker For A Story. A Bigger Sucker For A Mystery
This image enthrals me. Why? Because it doesn’t just tell a story. It also doesn’t tell the story: are these two people talking, or have they just met? What are they meeting for? What is that moon-like thing? What does this image mean and stand for? By mentally filling in the gaps, I look at [...]
If You Fail To Prepare, You Prepare To Fail
Since getting back from our time away over August, I haven’t stopped. I wrote a blog post about being relaxed, refreshed and re-envisioned when I got back from the holiday, but boy does it seem like a distant memory! The good thing is that I delivered on what I said I’d would.
I have, however, learnt [...]
The Desperate Need For Clarity
Over the last weeks I have attended a number of events/conferences in London, most recently including Jeff Pulver’s #140Conf, where I got to dine with Jeff the night before with Daren Foysth and few other new friends. The next day, despite the lineup of experienced and innovating speakers, and the crowd of great people, I [...]
Immerse Yourself
Last night we announced at Like Minds the next step from October’s event, and the next step towards February’s event: Like Minds Immersive. The idea of Like Minds Immersive is “executive training in developing, integrating, managing and measuring new thinking, born out of a need to narrow from the big ideas shared at Like Minds” – [...]
