ScottGould.me

You Lost Me At Hello?

Ever had such bad service right at the start that they had lost you from that moment on? Or perhaps it wasn’t bad service, perhaps it was bad planning? Experience planning isn’t a simple task, because if it was, everyone would be getting it right. I think it actually takes a lot of thought to [...]

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Video: Unmarketing

If you can’t see the video above, click here, or watch it on Vimeo. I watched this video this week by Scott Stratten (regularly known as @unmarketing), which is an hour long presentation on what Social Media is really about: social – a.k.a. relationship. You know I don’t do this often – so given that [...]

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Lessons in Experience from 1000heads

Lessons in Experience from 1000heads

If you can’t see the above video, click here, or watch it directly on YouTube. My friend James Whatley pointed me to this exceptional peice of work that he and the team at 1000heads did for Nokia. In the video above, you see the execution of a master plan of word of mouth creation and [...]

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Lessons from Helsinki: Kill the Speaker / Attendee Divide

Lessons from Helsinki: Kill the Speaker / Attendee Divide

The best bit about Like Minds Conversation Helsinki was when the panel got up and crossed the invisible divide that separates speaker and attendee, and began chatting with the people in the crowd like equals. Because guess what, that’s what they are: equals. Almost a year ago, when I was forming the ideas for Like Minds, I [...]

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Preparation WITH Action

If you can’t see the above video, click here, or watch it directly on YouTube. I had a phone call a while ago with someone who basically wasn’t doing any action because they were in preparation. Whilst I say myself that if you fail to prepare, you prepare to fail, I believe there is a [...]

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Another look at Scattering Seeds

If you can’t see the above video, click here, or watch it directly on YouTube. This is a quick clip of me on Tuesday 15th June in Helsinki, chatting about how Like Minds Conversation Helsinki came together. I wanted to show it because I’ve having another thought about value vs volume and also about spreadability [...]

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Where to Begin…

Where to Begin…

Hey guys. I’m sorry for not sooner getting back to writing after our time in Finland with Like Minds Conversation Helsinki. Part of it is that I just don’t know where to begin. So I guess a good place to start is to first thank those who put in much of the hard work, my [...]

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In A Year…

I started this blog of ours a year ago today. Since then, well, awesome things have happened. A year ago I never thought I’d be running an event in Helsinki today, or meeting the incredible people I’ve got to meet, or spend a day consulting Finland on their Social Media strategy. But more so, I [...]

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Building The Kingdom: Generalists and Specialists

We’ve been discussing the mini-series of “Building the Kingdom”, which has been a very insightful time for us to hear from one another on what it takes to build something that is strong, influential and significant. Notice I don’t say successful, which has personal and financial nuances, but rather I say significant, which instead speaks of [...]

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Like Minds Conversation Helsinki

Like Minds Conversation Helsinki

The first International Like Minds event. Thursday 17th June, Helsinki. Streaming online.

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