PRE – Your Social Media Stance
After identifying 6 Social Media presences you’ll meet in heaven (and there are probably more), today I’m providing a really easy way of managing them through a little idea I’ve had for some time that I call ‘PRE‘. PRE is being Personal, being Relationship, and displaying Expertise – and I have observed (feel free to [...]
You Proved Social Media ROI. Yes, You.
Like Minds turned over £5,800. The marketing budget was £0. On Tuesday 8th September, the site was created. On Wednesday 9th, it was marketing purely through social media. The Google Analytics snapshot below shows the traffic:
Who attended the event? I personally knew not even a quarter of the attendees. Through our social media marketing on [...]
I'm Nobody.
It’s true. It’s not just another mantra. It’s not just a controversial, attention grabbing line.
The idea for Like Minds wasn’t really mine, it was Trey’s. The business model for Like Minds wasn’t really mine, it was Drew’s. The contacts, colleagues and friends that came – the majority of those 200 weren’t mine, they were yours. [...]
Do Disturb.
Today I will mostly be hosting Like Minds. If you are there, come and say hi – disturb me – because to be honest, I don’t know a third of the people who are coming, and I’d like to meet you!
If you can’t come, then watch. 2:30pm GMT til 6:30pm GMT.
Also, if you want more [...]
Confessions, Part 1
Last night Ruairi Fullam linked me to this post from ProBlogger, from May. As I read down the page, I got convicted by the following words from Chris Guillebeau:
The time to start presenting your big ideas is when you can no longer keep them to yourself in good conscience.
When you reach that same point, and [...]
Solving Not Selling
I read this awesome article, Stop Selling and Add Value on Monday from the N2 Growth Blog. Mike Myatt, and his awesome moustache, writes:
Call me crazy, but I don’t want to talk to someone who wants to manage my account, develop my business, or engineer my sale. I want to communicate with someone who wants to service [...]
Uniting People Around A Platform
If you don’t know, in exactly one week I will be running the inaugural Like Minds conference, on the subject of ‘measuring social media.’ I’m going to skip over the back story (which you can read here), and instead get to the point: Like Minds is an example of uniting people around a platform. And I’m [...]
Marketing 101: Get People Talking
The whole point of marketing is to get the market talking about what you do. What will they talk about?
A game-changing product that lifts restrictions, i.e. something new
Exceptional service
Value that’s better than the rest
Something uniquely emotional
Luxury, and items that grant attention
Talking is word of mouth. To create word of mouth, you need to give the words [...]
