Solving Not Selling
I read this awesome article, Stop Selling and Add Value on Monday from the N2 Growth Blog. Mike Myatt, and his awesome moustache, writes:
Call me crazy, but I don’t want to talk to someone who wants to manage my account, develop my business, or engineer my sale. I want to communicate with someone who wants to service [...]
Uniting People Around A Platform
If you don’t know, in exactly one week I will be running the inaugural Like Minds conference, on the subject of ‘measuring social media.’ I’m going to skip over the back story (which you can read here), and instead get to the point: Like Minds is an example of uniting people around a platform. And I’m [...]
Marketing 101: Get People Talking
The whole point of marketing is to get the market talking about what you do. What will they talk about?
A game-changing product that lifts restrictions, i.e. something new
Exceptional service
Value that’s better than the rest
Something uniquely emotional
Luxury, and items that grant attention
Talking is word of mouth. To create word of mouth, you need to give the words [...]
10 Tips For Creating Spreadable Service
Delivering a great customer experience is equally about sales and service. Great sales gets you market share, but great service gets you both wallet share and makes your customer a brand advocate. Pretty much every business / church / charity / individual, right now, is offering fist-clenchingly bad service – so when you serve them [...]
Delivering Multi Touch And Multi Sense Strategies
I wrote a while ago that you should cast your bread on the social media waters – in other words, get your message out there without too much prescription over where your message is placed – the reason being that more often than not you get growth from areas you did not expect. Today I’m [...]
Lift The Restrictions
Last week I attended the launch night of Carluccio’s in Exeter. I got to talking with the PR guys who had handled the event about my freshly released New PR in 2010 framework, and to illustrate the point, I conducted a little test. I quickly tweeted if anyone had anything to ask the people at [...]
PR 2010
First I said this, then, I said this. Now, this:
If you’ve arrived at reading my blog for the first time, or the first time this week, then you’ve come in the middle of a discussion on what I’m currently calling New PR, probably until a far buzzier word gets made up. This diagram above is how [...]
Keeping You In The Loop
Well, it’s finally happened. After 50 or so posts, I am writing my first ‘keeping you in the loop post’, in other words, a post about not posting.
I’ve agonised over leaving the blog blank while I get my thoughts into gear, or whether to throw out an update, but in realising that I myself go [...]
