ScottGould.me

What Have You Bought, Because Of Social Media?

What Have You Bought, Because Of Social Media?

We had a great discussion on yesterday’s post, where I shared a video and we debated whether or not it made you buy the product they were advertising. Here’s the question I’d like to ask: what have you bought because of Social Media? For example: have you bought books because someone on a blog recommended [...]

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How To Sell, Today (With Video Example)

If you can’t see this video, click here, or watch it directly on Vimeo. My wife shared this video with me yesterday, so I assume it’s doing the rounds. But watch it to the end and there is a masterstroke of salesmanship. So go watch it. Done? Now, here’s what I think: The credits are [...]

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People, Not Parts

People, Not Parts

The Dream Team – hanging out with some of the people at the Like Minds Summit 2010 at Bovey Castle. Around the end of the last year I wrote a series of posts on ‘free from the factory‘, in which we talked about the shift from an industrial economy to a knowledge economy, and the [...]

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Model: The 7 Levels of Participation

Model: The 7 Levels of Participation

The above model is something I’ve been thinking about for a while – and would love to now think through with you – that aims to present some guide and scale for participation, with the goal of helping us know what level of participation to pitch for our communities or projects. My basic assumption is [...]

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My Like Minds Slides on Spreadability at WOM UK

If you can’t see the slides above, click here, or view them on Slideshare. I spoke at the Word of Mouth UK Association earlier this year on the subject of Spreadability vs Reach, but never go around to posting the slides up for you. Sorry. So if you want to learn how we do a lot of [...]

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4 Things Charities Can Learn From Christian Aid Week

If you can’t see the video above, click here, or watch it directly on YouTube. I got an email last week from Sally Douglas from Agenda21Digital.com asking me to say something about Christian Aid Week which runs all this week to raise awareness and finances for some core social justice issues around the world. Why [...]

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Let Attendees Be Participants

Let Attendees Be Participants

People remember 20% of what they hear and 70% of what they say. Creating Attendee-centric events is about letting attendees say. Other events are just ego!

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Polarising People: How Far Is Too Far?

If you can’t see the video above, click here, or watch it directly on YouTube. This video above is one of my favourites — by Apple Fellow, AllTop Founder and experienced startup entreprenuer Guy Kawasaki. The presentation is called “The Art of Innovation”, which contains a number of steps that I have adhered to for years [...]

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A Video After I Voted

If you can’t see the video, click here, or watch it directly on YouTube. In this video I just share a few branding thoughts and community thoughts over voting. I wrote two very popular posts last month, one called My Vote For Sale: Price Engagement, which was about my disillusionment about the lack of engagement [...]

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If Your Blog Is REALLY Your Home, Then:

If Your Blog Is REALLY Your Home, Then:

Everyone know’s Chris Brogan‘s famous analogy of a blog being like your home, where you invite people back to, and your Social Media profiles being like outposts where you meet those people in the first place. But if your blog is REALLY your home, then the implications are deeper than just bringing them to a [...]

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