“Attention is the New Currency, those who have more of it will be able to influence more”

So simple and so profound

LOL! I just covered more than one topic : )

Companies recognise that there is a “triple bottom line”, finance being one of them

We must understand – like you say – that Social Media also has three returns: finance, favours and friendship

It still amazes me (you probably knew that already, though) what happened as a result of one tweet. Given the number of tweets and the percentage of junk tweets swirling around out there, the probability of one tweet sparking what roared into Like Minds is mind-boggling.

Folks who pooh-pooh social media need to realize that being actively engaged through social media, with a commitment to creating value for others, substantially increases their odds of being involved in something remarkably worthwhile. Sitting on the sidelines, however, diminishes their opportunities to share in others' journey of significance.

What's the ROI of social media? Seriously, it's not about the money. The “return” is the opportunity to be a part of what community creates. And that is, in the words of the famous commercial, priceless.

You are, of course, the originator of all of this for me when there was a spark back in May 2009.

I can't play much on the piano, but there's one song I learned to play many years ago. I learned it because it was the song our church youth group sang together whenever we felt particularly close—like when 8-10 of us were huddled around a winter bonfire on the pristine white sands of Gulf Shores, Alabama. We'd feel the invigorating breeze coming off the gulf, hear the consistent crashing of the waves on the beach, smell the cleanness of the salt-water-air. Then, someone would start…”It only takes a spark, to get a fire going. And soon, all those around, can warm up in its glowing…”

We acknowledged the truth that often one small action between two people is all that's needed to bring warmth, comfort, clarity, unity, to a whole community, who are then able to effectively pass it on to others.

It's been a long time since I've sang “Pass It On” with the youth group at Gulf Shores. Bonfires are quite as possible these days. Even so, I've got a feeling the song would fit well when Like Minds gather in Exeter next month.

They say humility is the calling card of great leadership.

Robin