Comments on: PR 2010

By: Are You Guiding Or Governing? – scottgould.me

Are You Guiding Or Governing? – scottgould.me — Tue, 20 Jul 2010 08:16:51 +0000

[...] In my head I’ve got these two terms pretty together. I know what I think they mean – something that I explained sometime ago in this post on where I see PR going this year. [...]

By: A Beginner’s Guide To Social Media (by a beginner): Lesson 6

A Beginner’s Guide To Social Media (by a beginner): Lesson 6 — Mon, 28 Jun 2010 19:05:54 +0000

[...] diagrams used are the intellectual property of Scott Gould) Published in Blog Link to this [...]

By: The 4 New Faces of PR – scottgould.me

The 4 New Faces of PR – scottgould.me — Thu, 29 Apr 2010 07:51:25 +0000

[...] September last year I drew up the above framework in a series of 3 blog posts looking at the coming extensions in PR that are coming and will come [...]

By: ‘Social’ as a Consumer Mindset – scottgould.me

‘Social’ as a Consumer Mindset – scottgould.me — Thu, 22 Apr 2010 07:44:47 +0000

[...] written and spoken a lot about Spreadability vs Reach (there’s a Slideshare here, a framework here, and a case study here). The way I see it, a social mindset and Social Media thrive under a [...]

By: Spreadability is Like Scattering Seeds – scottgould.me

Spreadability is Like Scattering Seeds – scottgould.me — Fri, 09 Apr 2010 10:07:35 +0000

[...] failures and the trial and error not only of what we’ve faced with Like Minds, but also with spreadability as a concept across other [...]

By: Spreadability: The New Sensibility – scottgould.me

Spreadability: The New Sensibility – scottgould.me — Tue, 02 Mar 2010 12:04:04 +0000

[...] my article PR 2010 I discuss a framework that looks not at reach, depth or views but spreadability as the new [...]

By: Pepsi and a Thought About Cause Marketing, Authenticity and Commonality – scottgould.me

Wed, 06 Jan 2010 08:38:12 +0000

[...] campaign with high levels of participation, and hope it goes viral. You need to have prepared your sneezers well in [...]

By: 10 Insights Into Guidance, As Opposed To Goverance – scottgould.me

10 Insights Into Guidance, As Opposed To Goverance – scottgould.me — Thu, 12 Nov 2009 09:14:34 +0000

[...] community-made rules. It all focusses on what I have been blogging about regarding the shift from governance to guidance. My first thoughts [...]

By: Making The First Move – scottgould.me

Making The First Move – scottgould.me — Mon, 09 Nov 2009 06:49:30 +0000

[...] or time to find them otherwise. The benefits from this move weren’t just the low cost and high spreadability we got from this form of engagement. We had first mover advantage in the city, and every other [...]

By: Free From The Factory – scottgould.me

Free From The Factory – scottgould.me — Thu, 05 Nov 2009 09:06:15 +0000

[...] Guided not Governed [...]